|
|
St. Jude's Goes From Humble Beginnings to Media Ubiquity
Keywords: Charities
Children's Hospital Boasts Bevy of Star Supporters, Partnerships With Target, Domino's, Discovery, Fox
St. Jude's Children's Hospital was about as ubiquitous as Santa this winter. It was in a PSA featuring Captain Chesley "Sully" Sullenberger of Hudson River heroics, in the press box on the lapel pins of Fox Sports announcers (they also wore them during this month's Super Bowl), in holiday gift cards, Facebook news feeds, the checkout at Target, when ordering a Domino's pizza and on-air with "American Chopper" on the Discovery Channel. |
|
The RAB Revenue Road Show
The Radio Advertising Bureau is launching an In-Market Revenue Road Show focusing on markets in the 50-100 size range. The Road Show, scheduled for first quarter 2011, will include a turn-key training session customized for each market's individual growth revenue needs.
Potential areas to be covered include sales management, business development, creative strategies, advertising and research, and will feature an overall market assessment and opportunities to drive business immediately.
For additional information, contact RAB Member Response at 1-800-232-3131. |
|
|
|
|
| |
|
| |
Read More |
|
|
Coca-Cola and Keep America Beautiful Announce 2011 Recycling Program
Keywords: Cause-Related Marketing
The Coca-Cola Company and Keep America Beautiful, Inc. announced the Coca-Cola/KAB Recycling Bin Grant Program, an effort designed to promote and support community recycling. |
| |
Read More |
|
|
What Stations Are Doing: Cookie Wars Hit KOA-Denver
Keywords: Radio
Clear Channel Radio's Mile High City News/Talker is once again ground zero in a "war" over which of the station's drive-time teams can amass the largest cache of Girl Scout Cookies to ship to America's military men and women serving overseas. |
| |
Read More |
|
|
|
Daily Sales Tip:
When dealing with a Food Broker, make sure you get the actual Manufacturer or Principal's name and number. Food Brokers are usually evaluated every 60 to 90 days and the turnover is tremendous.
Source: Brandeis C. Hall, RAB, BHall@rab.com, (972)753-6786)
|
|
|
|
|
