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IAB Reports 2010 Internet Advertising Revenue
Keywords: Internet Advertising
According to a recent Interactive Advertising Bureau report, Internet revenues increased 15% in 2010. Internet advertising revenues in the U.S. totaled $7.45 billion in the fourth quarter of 2010, an increase of 15 percent from the 2010 third quarter total of $6.46 billion, and an increase of 19 percent from the 2009 fourth quarter total of $6.26 billion. 2010 full year Internet advertising revenues totaled $26.0 billion, up 15 percent from the $22.7 billion reported in 2009. |
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Retail Marketing: In-Store Campaigns That Sell
Retail campaigns are now a mainstay of client-integrated marketing programs. From mass merchandisers to supermarkets to convenience stores to general retail, in-store events are expected to be a key element of a brand's overall marketing strategy.
Join RAB's Brandeis C. Hall for this informative webinar, as she provides insight into the types of campaigns retailers want, who the decision-makers are, and how your station can get the sale.
This presentation will be offered twice -- on Tuesday, April 26, at 3 PM (Central) and Thursday, April 28, at 10 AM (Central). For more details and registration information, click here.
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RAB's In-Person Certified Radio Sales Management Class
RAB invites you to be a part of the in-person "Certified Radio Sales Management" course, July 19-21 at the RAB Training Academy in Irving, Texas.
This intense three-day session will focus on key areas managers need to help keep their stations on a growth track for 2011...and themselves on a growth track for their career! The workshop is intended for anyone who has "manager" on their business card and is responsible for people and revenue.
For more information, contact Rob Boaden at 843/757-5066, or rboaden@rab.com.
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Most Marketers Plan to Increase Social Media Spend This Year
Keywords: Social Media
An overwhelming number of marketers consider social media to be integral to their strategies this year, and 70% plan to increase their social media budget by more than 10% this year, according to a poll from Effie Worldwide and Mashable. |
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Facebook Doesn't Click For eBusiness Retail Companies
Keywords: E-Business | Social Media
Like Google, Facebook represents a looming and largely unknown threat to many sectors of the Web. And while ecommerce seems like fertile land for Facebook to farm, not everyone is convinced that it can.
According to new research from Forrester Research, eBusiness professionals in retail collectively report little direct or indirect benefit from Facebook. In fact, social networks overall trail far behind other customer acquisition and retention tactics, like paid search and email, in generating any ROI. |
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Daily Sales Tip: Include a Facebook Component To Proposals
It's long been a given that editorial is more effective in the newspaper than newspaper ads. If Facebook gets poor results for clients using ads on the site, they need to be included in your editorial.
Up-sell your advertisers with a mention on your station Facebook page for every event they sponsor. Price the Facebook element as a percentage of the event sponsorship, adjusting for number of Facebook fans compared to impressions on-air and on-site.
Source: John Potter, VP/Training, Radio Advertising Bureau
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| Local Sales Manager, Cookeville Communications - Cookeville, TN |
| Market Manager - Lansing, Michigan, MacDonald Broadcasting |
| Sales Manager - Minnesota, Lakeland Broadcasting |
| Sales Manager - Morris, Illinois, Grundy County Broadcasters Inc. |
| Account Executive, Capitol Broadcasting - Raleigh, NC |
| Senior Account Executive, Sunrise Broadcasting - Wilmington, NC |
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