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Study: High-Tech Gifts Hot For Mother's Day
Keywords: Mother's Day
Electronic gifts for Mother's Day are at the top of many shopping lists, according to a Brand Keys survey, which also forecasts a 5% spending increase.
Total spending is estimated to reach $15.7 billion, with gift-givers intending to spend an average of $148 this year. Men -- following a long-time pattern -- intend to spend more than women, reporting an anticipated average spend of $176. Women reported an anticipated spend of $120. |
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Are You Getting Your Share of Digital Business?
There is a reason Radio is not getting the Digital revenue it deserves: Too many clients don't think Radio sellers understand Digital. And that means the money that could be going to Radio, to your stations, to your commission checks, is likely going somewhere else.
It doesn't have to.
RAB's Certified Digital Marketing Consultant (CDMC) training will give you and your team the confidence and ability to present and close your station's Digital business. Period.
The next online class begins Thursday, May 5. For more information, contact Rob Boaden today at (843) 757-5066 or rboaden@rab.com. |
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RAB's In-Person Certified Radio Sales Management Class
RAB invites you to be a part of the in-person "Certified Radio Sales Management" course, July 19-21 at the RAB Training Academy in Irving, Texas.
This intense three-day session will focus on key areas managers need to help keep their stations on a growth track for 2011...and themselves on a growth track for their career! The workshop is intended for anyone who has "manager" on their business card and is responsible for people and revenue.
For more information, contact Rob Boaden at 843/757-5066, or rboaden@rab.com.
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Summer Forecast Predicts Hotel Rate Increases
Keywords: Hotels & Motels | Vacations
Report Also Looks at Vacation Travel Trends
Finding a last-minute, deeply discounted hotel room might not be so easy this summer, industry experts predict.
Hoteliers have realized actual demand increases and are confident in driving rates this summer, according to Smith Travel Research's 2011 summer forecast, which predicts a 4.1% average daily rate increase for the summer months. |
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Off-Price Booms as Overstock Supply Shrinks
Keywords: Factory Outlets/Off-Price Stores
The off-price market has been booming throughout the recession and recovery. But just as demand for off-price merchandise is skyrocketing, the supply of it is becoming scarce in America.
"It's rarely been like this, where merchandise is so tough to get," said David Lapidos, a career off-pricer and executive vice president of the OffPrice Show, the leading American trade event producer for the off-price market. |
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Daily Sales Tip: Develop a Powerful Introduction
The majority of salespeople fail miserably at this. I recall talking to a person I met at a networking event and after a 15-minute conversation, I still had no idea of what she did or what service she provided to her clients.
Jeffrey Hayzlett, former CMO of Kodak, suggests that you have 18 seconds to capture someone's attention and an additional 100 seconds to convince them why they should continue a conversation or schedule a follow-up call or meeting.
Is your introduction powerful enough to capture the attention of new prospects?
Source: Sales consultant/author Kelley Robertson
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