|
|
Older Facebook Users Catching On to 'Liking' Brands
Keywords: Social Media
It took older web users a few years to begin social networking after it had been popularized by the younger set, but they soon became the fastest-growing segment of users on sites like Facebook. Now it appears they are also growing into a specific social media habit that had been more popular among younger adults: connecting with brands. |
|
Advertiser Spotlight: Financial Institutions
The financial industry is alive and well in spite of the financial crisis of the past few years. Join RAB's John Potter and Sue Novicki of Morrison and Abraham for a fast-paced webinar that promises to help you work more effectively with financial industry players such as banks, brokerages, credit card companies, mortgage providers and credit unions.
This presentation will provide you with the necessary information to prospect, determine needs, develop presentations -- and sell -- to financial institutions.
The webinar will be offered on both July 12 (3PM Central) and July 13 (10AM Central). For more information and registration details, click here. |
|
|
|
|
Deadline for Rising Through the Ranks Scholarship Applications is July 13
This popular two-day training seminar, sponsored by the Radio Advertising Bureau, BMI, and Mentoring and Inspiring Women in Radio Group, is dedicated to the support and advancement of women in Radio sales.
BMI will be providing 25 scholarships for this year's program, scheduled for August 30-31 at the BMI offices in Nashville.
For more information on the seminar, scholarship applications and registration details, go to rab.com.
|
|
| |
Read More |
|
|
M-Commerce to Reach $6 Billion in 2011
Keywords: New Media
The "m" in m-commerce might as well stand for "miniscule" as "mobile," according to a new Forrester forecast. The report says retailers can expect just 2% of their online sales to come through mobile devices this year and only 7% by 2016.
That translates into $6 billion in 2011, growing to $31 billion in five years. In short, m-commerce will see steep growth in the coming years, but will remain a small part of overall sales. |
| |
Read More |
|
|
Mobile Video Audience: Stuck on Small
Keywords: New Media
Mobile video always seems to call for the same characterization: small but fast growing. According to Nielsen's latest cross-platform (formerly "Third Screen") report recently released, the mobile video audience in the first quarter reached 28.5 million, up 41% from a year ago, and about 20% from the prior quarter.
That's not too shabby, but that's still only about 10% of the 231 million Americans aged 13 and over that use a mobile phone. |
| |
Read More |
|
|
|
Daily Sales Tip: Make It Easy For Clients With QR Codes
Add a QR code of your vCard to your website, e-mails and business cards. When clients scan the code with their smartphone, they'll easily be able to add you to their Outlook Contacts.
There are many sites that generate QR codes for free. I used Mobilefish.com to create mine.
Source: John Potter, VP/Training, RAB
|
|
|
| GSM, Backyard Broadcasting - South Dakota |
| Account Executive, Townsquare Media - Billings, MT |
| Senior Account Manager, WLOQ - Orlando |
| Station Manager, WAWZ |
| GSM, Mendota Broadcasting - Illinois |
| BI-LINGUAL MARKET MANAGER, |
| Account Manager, Cox Radio - Orlando, FL |
| Market Sales Manager, Grundy County Broadcasters - Morris, IL |
|
|
