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35 Percent of American Adults Own a Smartphone
Keywords: Cellular Phones
In its first stand-alone measure of smartphone ownership, the Pew Internet Project finds that one third of American adults -- 35% -- own smartphones. The Project's May survey found that 83% of US adults have a cell phone of some kind, and that 42% of them own a smartphone. That translates into 35% of all adults. |
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RAB's In-Person Certified Radio Sales Management Class
RAB invites you to be a part of the in-person "Certified Radio Sales Management" course, July 19-21 at the RAB Training Academy in Irving, Texas.
This intense three-day session will focus on key areas managers need to help keep their stations on a growth track for 2011...and themselves on a growth track for their career! The workshop is intended for anyone who has "manager" on their business card and is responsible for people and revenue.
For more information, contact Rob Boaden at 843/757-5066, or rboaden@rab.com.
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Getting a Bigger Share of the Political Advertising Pie
How can you grab a bigger piece of the political ad dollar pie, which is expected to generate $4.8 billion in spending for 2012?
By attending this timely webinar, where you'll learn the keys to developing a successful sales strategy in this all-important category for radio. Topics will include an examination of the political landscape in general, an explanation of political advertising (including unit rate structures), and how to sell radio's strengths and those of your particular stations.
Join political experts Anne-Marie Petrie of CBS Radio and Patrick McGee of Katz Radio Group, along with RAB's Sheila Kirby for this important presentation on Tuesday, July 26, at 3 PM (Central). For registration information, click here.
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Two-Thirds of Local Merchants Advertise on Social Network; One-Fifth Use Facebook
Keywords: Social Media
According to MerchantCircle, new local ad offerings from Facebook are making inroads with local merchants and may put increasing pressure on Google and pure-play deals companies such as Groupon for share of local marketing budgets. With its huge consumer adoption, ease-of-use and low barrier to entry, Facebook continues to be the most popular digital site for merchants to market their business, though, overall, 66% are using the social network for marketing. |
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The Dark Matter of the Online Ad Universe
Keywords: Internet Advertising
What Happens When Media Weight Does the Opposite of What We Expect?
Everyone is familiar with the ways that interactive ads annoy us. When challenged about this, creative people tend to respond by saying that an ad "got your attention" or "made you think." However, it's possible that online, these annoyances have real impact on brand perception, yet we know little about how online advertising can produce negative brand attitudes. |
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Daily Sales Tip: Confidence Is Contagious
When you exude confidence in your recommendation of digital, on-air, and event ad opportunities, your clients sense it. They become more confident your proposal will satisfy their objectives and they will more likely say, "Yes."
For you to be confident you must know marketing, advertising, your products and how they benefit advertisers, and what the objectives and expectations are of the client.
The fundamental sales process of asking clients what they need and proposing a solution for that need helps you understand the client's objectives and expectations. The education in marketing, advertising and product knowledge requires more effort...especially in the fast-changing digital area.
To keep up with product knowledge, read the trades that report on digital marketing and advertising. Many are listed on rab.com's digital page (deep link: http://www.rab.com/secure/radiodigital/digitalHome.cfm). Talk to your Interactive manager to make sure you understand your digital products and creative capability to add new products should an advertiser need a custom solution. Talk to the early adopter in your office (every office has one) and ask about what is going on in digital today.
The more you know about digital, the more confident you will become in conducting a client needs analysis (CNA) and making recommendations. With competence comes confidence.
Source: John Potter, VP/Training, RAB
NOTE: RAB recently released its latest training and accreditation program for advanced digital sales, Certified Digital Marketing Consultant 2.0 (CDMC 2.0). For further information click here. From this page you can test your IQ (that's Interactive Quotient) and see the first class of the course. For further information, contact RAB Member Response, 800-232-3131 or member_response@rab.com.
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