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Marketers To Boost Digital Spend, Strategic Initiatives
Keywords: Advertising Spending
Ad agencies, take note: While marketers say they are boosting budgets this year, marketing chiefs are looking for integration, alignment, visibility and (of course) ROI, per the Chief Marketing Officer (CMO) Council's fifth annual State of Marketing Report.
The Council, comprising 6,000 chief marketers in 110 countries controlling over $200 billion in annual spend, tapped over 600 of its members for the 2011 Outlook, Intentions and Investments report. |
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Radio Mercury Awards Entry Deadline Extended to August 5
Friday, August 5, will be the final day for submitting entries to the 2011 Radio Mercury Awards.
With over $130,000 in prizes, the Radio Mercury Awards represent the only creative competition devoted exclusively to radio. Agencies, production companies, radio stations, schools and universities are all eligible to enter.
For information on how to submit your commercials and campaigns, follow this link.
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Getting a Bigger Share of the Political Advertising Pie
How can you grab a bigger piece of the political ad dollar pie, which is expected to generate $4.8 billion in spending for 2012?
By attending this timely webinar, where you'll learn the keys to developing a successful sales strategy in this all-important category for radio. Topics will include an examination of the political landscape in general, an explanation of political advertising (including unit rate structures), and how to sell radio's strengths and those of your particular stations.
Join political experts Anne-Marie Petrie of CBS Radio and Patrick McGee of Katz Radio Group, along with RAB's Sheila Kirby for this important presentation on Tuesday, July 26, at 3 PM (Central). For registration information, click here.
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What Stations Are Doing: Online Video Presentation For Advertisers
Keywords: Internet Advertising
We are seeing research that online video is effective for advertisers, so why not use it ourselves to promote sales?
Neuhoff Media produced an online video in Springfield, IL, to promote high school football sponsorships to the ad community. Danielle Outlaw, VP/Sales, tells us they gathered photographs, recorded video testimonials, edited the video in-house, uploaded it to YouTube, and presented it to advertisers. |
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Lunchtime is Prime Time For Mobile Advertising
Keywords: Mobile Advertising
Is midday the best time to run advertising on mobile phones? According to the latest monthly data from Jumptap, that's when ad interaction rates peak on the mobile ad network. Conversely, click-through rates are at their lowest during the morning commute and early hours of the workday. |
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Daily Sales Tip: The Dreaded Monday Morning Sales Meeting
Some sales managers believe in gathering the troops first thing Monday morning. Others disagree and prefer sales meetings later in the week; and maybe late in the day. The positives and negatives of each have been debated at length. After all, keeping salespeople in the office rather than in front of clients is expensive, so this is an important decision. Now there is new scientific data available.
A recent study led by Jason Devereux of University College London shows that levels of the stress hormone cortisol, which has been linked to increased blood pressure and weakened immune responses, are higher in white-collar workers' saliva on Monday mornings than on Sunday mornings. The higher levels of secretion may be in anticipation of a stressful day at work, the researchers say.
What's the application of this research to radio sales? We know that making a decision to purchase advertising is often a stressful situation. If Monday mornings are a time of increased stress in white-collar workers, our primary advertising decision-makers, another time would be better to be making presentations. If we are not going to be making client presentations, Monday mornings may be the best time to get that sales meeting out of the way.
Source: John Potter, VP/Training, RAB
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