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Solar Power Boom Shines for Consumers
Keywords: Electric Utilities
Solar energy is gaining fans in homeowners who aren't just tree huggers -- they're penny pinchers.
Just ask 51-year-old Karl Hutter. The Silicon Valley tech executive refuses to drive a hybrid car but signed up with solar panel outfit SolarCity.
"You're doing good by the planet, and you're doing good by your pocket book," says Hutter of Menlo Park, Calif. "Fundamentally, when you have both it makes perfect sense." |
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Political Advertising Webinar Set for Today
How can you take advantage of political ad spending that is expected to generate $4.8 billion in revenue for 2012?
By attending this timely webinar, Getting a Bigger Share of the Political Advertising Pie, where you'll learn the keys to developing a successful sales strategy in this all-important category for radio. Topics will include an examination of the political landscape in general, an explanation of political advertising (including unit rate structures), and how to sell radio's strengths and those of your particular stations.
Join political experts Anne-Marie Petrie of CBS Radio and Patrick McGee of Katz Radio Group, along with RAB's Sheila Kirby for this important presentation today at 3 PM (Central). For registration information, click here.
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Digitally Integrate Your Sales Expertise!
RAB's newly-released Certified Digital Marketing Consultant 2.0 (CDMC 2.0) training and accreditation program is designed for experienced salespeople and managers who have mastered the fundamentals of selling digital advertising.
The next CDMC 2.0 class is scheduled for August 4-18. For more information, contact Rob Boaden at 843/757-5066, or rboaden@rab.com.
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Planned Communities a Bright Spot During Housing-Market Downturn
Keywords: Real Estate - Homes
When Bradley Raczka and his wife began looking for a home near Phoenix, they knew they wanted to escape the high prices and cold winters of their native Chicago. But they didn't know they wanted a master-planned community.
Anthem, Arizona, is a planned community north of Phoenix built in 1998 by Del Webb (now owned by PulteGroup) and aimed at families with active lifestyles like the Raczkas. |
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Public Prefers 'Hospitals' Over 'Medical Centers'
Keywords: Hospitals
They may offer the same services, but a "hospital" offers better care than a "medical center," at least in the public's opinion.
That's the finding of a survey conducted by Rivkin & Associates and Bauman Research & Consulting on patient perceptions of hospitals versus medical centers. |
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Daily Sales Tip: In Case of an Emergency, Ask Questions
Questions will save you.
Whenever you start to feel stressed and don't know what to say to a customer, start asking questions. Questions are your emergency kit for all situations.
Simply asking, "Please tell me a little more about that?" or "What could we do to help you?" or "What would you like us to be able to do for you?" will often turn it all around.
Once the prospect is talking, you'll have the opportunity to regroup and prepare your next move.
Source: Sales consultant/trainer Steve Waterhouse
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