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Automakers Remain Optimistic Despite Economic Turbulence
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Somebody forgot to tell the auto industry that the economy is lousy.
Indicators are glum. The fallout from the federal budget crisis is unclear. The stock market tanked last week and commentators have resurrected the term "double-dip recession." Mortgage defaults, unemployment and low consumer spending have economists fretting.
But the auto industry sees things differently. |
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Integrated Sales to Fast-Food Restaurants
Quick-service restaurants are recognizing that Radio is well-positioned and experienced in efforts these businesses are initiating: sampling, digital marketing, in-store campaigns, cause marketing, crowd sourcing, and integrated messaging -- and with a built-in, responsive consumer audience.
In this enlightening webinar, hosted by RAB's Brandeis Hall, you'll discover the latest trends and areas of growth in the fast-food industry, and how they translate into opportunities for radio sales.
This webinar will be presented on Tuesday, August 16, at 3 PM (Central), and again on Wednesday, August 17, at 10 AM (Central). To learn more about the presentation, follow this link.
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Successful Budgeting Strategies for 2012
Budget time is just around the corner. If you have not attended an RAB webinar on budgeting, or if you could use a review of some sound, fundamental budgeting strategies before you submit your 2012 budget, plan on joining RAB's John Potter for this instructional webinar.
An accurate budget can be the single most important document for a manager to have a successful year. This presentation will be offered this Thursday, August 11, at 10 AM (Central).
For more details and registration information, click here.
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E-Readers are for Boomers, Smartphones for Millennials
Keywords: Consumer Electronics
There's a mobile device for every age group. New findings from media research firm Affinity suggest the growing range of connected gadgets entering the mainstream are attracting distinct audiences. The way it breaks down: E-readers are for baby boomers, PC tablets for Gen Xers, and smartphones for Millennials. |
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Fresh Crop of Farmers Markets is Springing Up Nationwide
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If it seems like farmers markets are popping up like weeds, it's because they are. New data out from the U.S. Department of Agriculture show that more than 1,000 farmers markets have opened in the past year, up 17% from 2010.
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Daily Sales Tip: Review Your Calls
A flaw often overlooked by many sales professionals and their managers is a failure to review their calls. Similar to a pilot who uses a checklist before he/she flies or a doctor that uses a checklist to perform a diagnosis for an illness, the sales professional must run through a checklist to understand each call's high and low points.
Post-call reviews help to understand where you made any errors. They assist in either reinforcing your message or helping to revise its content for a more consistent presentation the next time. And the review provides you with valuable information the client mentioned that you must not forget.
Learn what you did right and what you did wrong so you can learn from your errors and make more sales.
Source: Sales/management consultant Drew Stevens
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