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Online Video Streaming Reaches Tipping Point
Keywords: New Media
More than half of the U.S. population and 80% of Internet users are now streaming video as part of their regular TV diet, according to a new study from Omnicom media agency OMD.
The study suggests that the video streaming trend is poised to grow further with technological advances that improve the quality of the experience. |
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Certified Digital Marketing Consultant 2.0 (CDMC 2.0) Class!
RAB's newly-created Certified Digital Marketing Consultant 2.0 (CDMC 2.0) training and accreditation program is designed for experienced sales people and managers who have mastered the fundamentals of selling digital advertising.
Registration for the September CDMC 2.0 class is now open, beginning with an initial webinar on Thursday, September 8. Following the webinar, participants take 10 online classes, lasting only about 20 minutes each. The wrap-up webinar is on Thursday, September 29, followed by an online final exam.
For more information, contact Rob Boaden at 843/757-5066, or rboaden@rab.com.
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Do You Need a Mobile Marketing Strategy?
Keywords: Mobile Advertising
For Audi, BMW, and Land Rover, mobile marketing is likely -- or should likely be at the forefront of their digital marketing initiatives. The reason is spelled out in a new report released from The Media Audit on mobile Internet usage.
According to the national report, not all automotive consumers are alike when it comes to mobile Internet usage. |
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Tablet Commerce: A New Marketing Target
Keywords: New Media
According to a new report by Forrester Research, in partnership with Bizrate Insights, the number of Americans owning tablet devices is forecast to increase at a compound annual growth rate of 51% between 2010 and 2015, while tablet commerce is expected to grow rapidly over the same period. |
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Daily Sales Tip: Radio Drives Traffic To Websites
Advertisers increasingly want to drive traffic to their websites. If you have not already downloaded the information from RAB's Radio Marketing Guide, go to rab.com and look under the Research tab for Radio, then Radio Marketing Guide (deep link -- http://www.rab.com/public/marketingGuide/rabRmg.html). Scroll to "Online Searches" and you will see one out of every four Americans have initiated an online search based on something they heard on the radio. This should be compelling information for any advertiser wanting to drive traffic to their site. You can download the information as a PowerPoint slide and get the data.
While you are on the Radio Marketing Guide pages, scroll to "Radio and the Internet." You'll see that unaided recall of brand names is 4.5 times higher with Radio added to an Internet campaign.
Source: John Potter, VP/Training, RAB
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