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More Mobile Campaigns Embracing Video
Keywords: Mobile Advertising
The appetite for watching video on mobile devices continues to grow. New findings from Rhythm NewMedia show views of full-length TV episodes on smartphones and tablets jumped 200% during the second quarter. The rise of video on mobile devices extends to advertising as well, according to the latest monthly SMART report from mobile ad network Millennial Media. |
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Integrated Sales to Fast-Food Restaurants
Quick-service restaurants are recognizing that Radio is well-positioned and experienced in efforts these businesses are initiating: sampling, digital marketing, in-store campaigns, cause marketing, crowd sourcing, and integrated messaging -- and with a built-in, responsive consumer audience.
In this enlightening webinar, hosted by RAB's Brandeis Hall, you'll discover the latest trends and areas of growth in the fast-food industry, and how they translate into opportunities for radio sales.
This webinar will be presented on Thursday, September 22, at 10 AM (Central), and again on Tuesday, September 27, at 3 PM (Central). To learn more about the presentation, follow this link.
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Getting a Bigger Share of the Political Advertising Pie
How can you grab a bigger piece of the political ad dollar pie, which is expected to generate $4.8 billion in spending for 2012?
By attending this timely webinar, where you'll learn the keys to developing a successful sales strategy in this all-important category for radio. Topics will include an examination of the political landscape in general, an explanation of political advertising (including unit rate structures), and how to sell radio's strengths and those of your particular stations.
Join political experts Anne-Marie Petrie of CBS Radio and Patrick McGee of Katz Radio Group, along with RAB's Sheila Kirby for this important presentation on Wednesday, September 21, at 3 PM (Central). For registration information, click here.
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Social Site Elders Click Through More
Keywords: Social Media
SocialCode, reporting on a new Facebook advertising research study examining over four million data points from a wide variety of industries, says that for ads with a 'Like' button, older Facebook users have a higher CTR while younger Facebook users will tend to click 'Like' directly within the Facebook ad. |
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Accentuate the Positive, Eliminate the Negative...
Keywords: Consumer Behavior | Internet
New Cone research reveals 80% of consumers have changed their minds about purchasing a recommended product or service based solely on negative information they found online. This is up from just 67% of consumers who said the same in 2010. Online information, a trustworthy source for 89% of consumers, has the power to make or break a product recommendation, concludes the report. |
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Daily Sales Tip: Selling Against Facebook
Increasingly, clients object to radio's digital advertising with: "I'm already advertising. I'm on Facebook." Although Facebook gets a lot of buzz, there are issues to share with your advertisers.
-- Facebook is the most popular site on the web. On average, though, in the U.S. at least, it's still behind the big three -- Google, Yahoo and Microsoft -- according to comScore (August, 2011).
-- Facebook offers clients little in the way of metrics outside of click-throughs. And Facebook click-throughs are low. According to an analysis by Webtrends early this year of more than 11,000 Facebook campaigns, click-through rates are half the industry standard (0.0051% compared to 0.0010%).
-- Webtrends also reports that in spite of low CTRs, Facebook's CPC increased last year from 27 cents to 49 cents.
-- Facebook offers little branding targeting opportunities to advertisers. That's why teens see ads for booking a European cruise.
-- Facebook constantly displays the same ads to the same users causing fatigue and diminishes results, according to Anna Johnson of Kikabink News.
-- Trendstream reports "sharp declines" in Facebook page views per user -- down 15.6% from this past January to June. Similar declines are reported for Facebook status updates, content-sharing, messaging and installing apps. Facebook messaging in the U.S. declined 15% from June to July, while the number of people joining groups declined 10% over the same period. The findings were striking enough that the GWI researchers concluded "time has wearied users of Facebook," adding, "the trend is even more pronounced among U.S. college-educated 20-somethings, the original users of the platform."
There may be reasons for advertisers to invest in Facebook advertising, but Facebook does not replace radio's advertising opportunities. Share your own responses to the Facebook objection by emailing me: jpotter@rab.com.
Source: John Potter, VP/Training, RAB
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