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Lunch is Most Popular Daypart, But Habits Vary by Generation
Keywords: Restaurants | Fast Food
Lunch remains the most popular time for patronizing restaurants, recent consumer research shows, but restaurants need to reach a diverse dining-out audience in different ways.
The first "Dining Out" study from group-buying service LivingSocial, released last week, found that consumers eat out at the midday meal more than at any other time.
The survey of 4,000 consumers in the United States found that, on average, Americans eat 2.6 meals at restaurants per week at lunchtime, compared with 1.4 average weekly sit-down dinners and 0.8 average weekly breakfast or brunch visits. |
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RAB's In-Person Certified Radio Sales Management Class
RAB invites you to be a part of the latest in-person "Certified Radio Sales Management" course, October 25-27 in Chicago.
This intense three-day session will focus on key areas managers need to help keep their stations on a growth track...and themselves on a growth track for their career! The workshop is intended for anyone who has "manager" on their business card and is responsible for people and revenue.
For more information, contact Rob Boaden at 843/757-5066, or rboaden@rab.com.
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Forecast: Expect Holiday Ho-Hos To Be Only So-So
Keywords: Christmas
'Tis the season to read holiday tea leaves, and three just-released forecasts predict that consumer spending will be lukewarm, at best. |
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Affluent Households 'Drive the Travel Trade,' New Study Finds
Keywords: Affluent Households Market | Vacations
Money might not be able to buy happiness, but a little extra cash certainly predisposes Americans with above-average means to hit the road for holiday fun, according to a new study of affluent U.S. consumers. |
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Daily Sales Tip: Hidden Costs of Losing Customers
Salespeople have been warned for years about the economic impact of losing customers. Here are new hidden costs that should be considered:
* Negative word-of-mouth, especially with the advent of blogging and social networking where people can now broadcast their points of view to thousands or millions of people.
* Substantial costs in trying to acquire new customers to replace lost customers.
* The amount of time it takes for a customer to become profitable to a company.
* Lost opportunities for customer referrals and recommendations.
* The toll that losing customers takes on a company's employees resulting in layoffs and office closings due to lost revenues.
Source: Adapted from Retaining Customers in Tough Economic Times, by Kyle LaMalfa
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