Autosignal | Wednesday, October 12, 2011

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Why Auto Sales Will Outpace the Economy
Keywords: Autos-New Domestic | Autos-New Imported

Automakers expect new-car sales to outperform the lousy overall economy in the coming months -- just as they did in a surprisingly strong September.

What's driving the fresh optimism among auto executives?
 


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RAB's In-Person Certified Radio Sales Management Class

RAB invites you to be a part of the latest in-person "Certified Radio Sales Management" course, October 25-27 in Chicago.

This intense three-day session will focus on key areas managers need to help keep their stations on a growth track...and themselves on a growth track for their career! The workshop is intended for anyone who has "manager" on their business card and is responsible for people and revenue.

For more information, contact Rob Boaden at 843/757-5066, or rboaden@rab.com.

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10 Notable Things About September's Hot Vehicle Numbers
Keywords: Autos-New Domestic | Autos-New Imported

While the rest of the world seems to be waiting for the economy to fall through the floor, car and truck buyers seem to have something different in mind.

U.S. car and truck sales climbed 9.9 percent in September, compared to the same month in 2010, and sales are up the same percentage for the year, according to AutoData Corp.'s figures.

But there's a lot more behind those numbers; here are the 10 things we learned from September sales numbers.

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The New Models That Will Shake Up the Car Business
Keywords: Automotive

A handful of cars and crossover SUVs hitting the road over the next year or so could shake up the competitive balance among the world's top automakers.

  Read More

     

Daily Sales Tip: Making Your Sales Meetings Meaningful

What can managers do to make sales meetings valuable?

I've found four simple rules seem to work very, very well:

1. No purpose, no meeting. Only hold meetings when there is a REASON to hold a meeting. That may be once a month, once every two weeks, once a week, or as needed. That the company is no longer paying for coffee is not a reason for a meeting; that's a memo. Reviewing the pre-call planning steps is a reason for a meeting.

2. No preparation, no meeting. If for any reason the person managing the meeting has not had time to thoroughly prepare, the meeting is canceled. There is no excuse for wasting the team members' time because the manager didn't get their job done.

3. A sales meeting is not the place for individual coaching. A sales meeting is a group activity. Address the group's needs and issues, not individual salespeople's. There is no excuse for denigrating anyone in front of the group or for wasting the group's time for individual coaching. Each team member should have coaching time scheduled outside the sales meeting. The rule is, if a meeting degenerates into individual coaching, the team members are free to leave (note, however, that answering a specific issue a team member has with the subject matter being discussed is not individual coaching).

4. Set a time limit, stick to it. Salespeople need to be selling, not attending meetings. Under normal circumstances, sales meetings should be kept to an hour or less. Only under extraordinary circumstances should a meeting exceed an hour.

Your sales meetings should concentrate on helping team members sell. Reviewing market conditions; presenting new products or services; reviewing sales skills such as prospecting, making presentations, asking questions, pre-call planning, and the other aspects of selling and the sales process; role playing activities; and other core content should be the heart of the meeting.

Seller recognition and reinforcement should also be an integral aspect of your meetings. Leave the meeting on a high note, not a downer.

Source: Sales trainer/consultant Paul McCord


General Sales Manager, Cumulus Media - Albuquerque
Local Sales Manager, Mid-West Family Broadcasting - Springfield, IL
Key Account Manager, Cumulus - Kansas City
Non Traditional and Digital Sales Manager, CBS - Riverside, CA


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