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SMBs Up Ad Budgets for Digital Media
Keywords: Internet Advertising
Showing power in numbers, small and medium-sized businesses (SMBs) continue to increase their share of digital advertising.
Over the next 12 months, SMBs plan to allocate 26% of their budgets to digital and online media, according to Local Commerce Monitor, BIA/Kelsey's 15-year tracking study of SMB advertising spending, media usage, web presence and sales channels. |
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CRM Workshop Among Five RAB Sessions at NAB Show
If you'd like to hear how businesses are using the latest CRM tools to aid their salespeople and better serve their clients, then plan on attending Hold Yourself and Your Staff Accountable with Customer Relationship Management at the NAB Show, April 14-19, in Las Vegas.
This workshop, scheduled for Monday, April 16, from 4:00-5:15 PM in Room N239/241, is one of five RAB-sponsored sessions that will be held during the Show.
With more than 90,000 attendees from 151 countries and 1,500+ exhibitors, the NAB Show is the ultimate marketplace for digital media and entertainment. To learn more, follow this link.
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RAB's In-Person Certified Radio Sales Management Class Set for March 6-8
RAB invites you to be a part of the in-person "Certified Radio Sales Management" course, March 6-8, in Dallas.
This intense three-day session will focus on key areas managers need to help keep their stations on a growth track for 2012...and themselves on a growth track for their career! The workshop is intended for anyone who has "manager" on their business card and is responsible for people and revenue.
For more information, contact Rob Boaden at 843/757-5066, or rboaden@rab.com.
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inMobi: Mobile Users Spending More Time with Devices than with TV
Keywords: Cellular Phones
A new global study of mobile media consumption from one of the world's largest mobile ad networks finds that mobile subscribers are spending more of their media time each day with handsets than with television.
In a survey of over 20,000 device users across eight major regions, respondents claimed to spend 27% of their media time in a typical day on devices but 22% in front of a TV screen. And yet both TV and phone still fall behind the 32% of time spent in front of a connected computer. In all, users who are spending a total of 7.2 hours a day consuming media, 119 minutes is with the phone. |
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Behind the Google Goggles, Virtual Reality
Keywords: New Media
It wasn't so long ago that legions of people began walking the streets, talking to themselves. On closer inspection, many of them turned out to be wearing tiny earpieces that connected wirelessly to their smartphones.
What's next? Perhaps throngs of people in thick-framed sunglasses lurching down the streets, cocking and twisting their heads like extras in a zombie movie. |
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Daily Sales Tip: The Facebook Pull Strategy
Stay connected with your clients through a professional Facebook page. Just remember to use a pull strategy, not push tactics.
Create content and links on Facebook that your clients will welcome and find valuable. They will want to pull information from your page. If you use Facebook to push sales pitches they'll likely find little value and ignore you.
In an interview with PR News, Christopher Lagan, chief of social media for the United States Coast Guard, said: "Know your message, know your limitations, and know your audience." You can then create dynamic and relevant content.
Your advertisers will appreciate the content and stay connected to you.
Source: John Potter, VP/Training, RAB
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