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Radio Remains at Core of Consumers' Media Habits
Keywords: Radio
Arbitron and Edison Research have released their 20th joint study called The Infinite Dial 2012: Navigating Digital Platforms. The complete study is available from either company's website (www.arbitron.com, www.edisonresearch.com).
RAB's research team dug deep into the data. Two of the most interesting findings: Those individuals who are heavy Internet users are also above-average radio users, and consumers' time with digital media is not coming totally from traditional media...total time with media is increasing. |
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Special RAB Marketing Sessions to be Featured at NAB Show
You'll take home a wide range of money-making strategies by attending the Small and Medium Market Idea Exchange workshop, one of five timely sessions that will be presented by the Radio Advertising Bureau at the NAB Show, which starts tomorrow in Las Vegas.
This RAB workshop is scheduled for Monday, April 16, from 2:30-3:45 PM in Room N239/241. The five RAB-sponsored seminars will be led by the Radio Advertising Bureau's Professional Development Group.
For more information on the NAB Show, the world's largest electronic media event, follow this link.
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Conversions, Not Clicks, Key to Display Ads
Keywords: Internet Advertising
Marketers are often taught that click-through rates and conversion rates are the most effective metrics for analyzing their return on investment for online advertising.
But smart marketers understand that even if a display ad generates few clicks, it is doing valuable work for a company. |
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It's April. Time to Get Your Strategy in Order for Black Friday and Cyber Monday
Keywords: Marketing
I know what you are thinking, the 2012 holiday season is more than eight months away. That's a lifetime for many of us, but not for brands.
For these businesses, March and April are when the teams put together their game plan for the season that this year will kick off one day early. |
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Daily Sales Tip: There is No Such Thing as a Cold Call...At Least There Shouldn’t Be
Before you pick up the phone to call a prospect for an appointment, do your homework.
Look through your LinkedIn contacts to see if you have a connection to the prospect, check out Facebook to gather intelligence about the prospect, and review the prospective advertiser's website.
Knowing this information will put you head and shoulders above the dozens of other salespeople calling on this decision-maker.
Source: John Potter, VP/Training, RAB
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