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Frugality Fatigue Spurs Americans to Trade Up
Keywords: Consumer Behavior | Retail Market
Americans are buying more expensive makeup and sandwiches again as Estee Lauder Cos. and Dunkin' Brands Group Inc. get a boost from mid- to high-income customers.
"Frugality fatigue" is driving a rise in retail sales among consumers who've "grown tired of putting off discretionary purchases," said Russell Price, a senior economist at Ameriprise Financial Inc. in Detroit. |
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Upcoming Webinar: Consultative Selling of Multi-Media
Join RAB's Brandeis C. Hall and Jon Erdahl, president of 3D MediaVentures, for this informative webinar and learn the power of a consultative selling and marketing mix.
Find out what advertisers expect from radio sales professionals in client meetings, as you explore new CNA questions that correspond to today's changing marketing landscape. You'll come away with a list of recommendations tailored to various advertiser objectives, and a host of proven integrated marketing ideas.
This webinar will be offered on Tuesday, May 8, at 3 PM (Central), and again on Thursday, May 10, at 10 AM (Central). For more information, click here.
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Is the 'Year of Dragon' Driving a Home Furnishings Boom?
Keywords: Furniture Stores
The Year of the Dragon is considered to be the luckiest of the Chinese lunar years, with many couples rushing to marry or have a child during this auspicious time. But does the year also herald a home furnishings boom?
Perhaps. |
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Pet Food Shoppers Continue to Buy Premium
Keywords: Pet Supply Stores
The economy does not seem to affect pet food shoppers, who continue to migrate into the higher-preced pet specialty channel, according to U.S. Pet Market Outlook 2012-2013, a report from market research firm Packaged Facts. |
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Daily Sales Tip: The Question of Price
Price comments are not price objections. When someone says, "Wow, that's more than what I expected to pay," they are NOT saying they will not buy. You do not even need to respond. However, many sales reps offer to cut price at this point.
Have a quick response to "Do you discount?" How about, "No, that's the price." Or, if they ask, "Can you do any better on price?", say, "That's the price." Simple.
Most good buyers will always ask for a better price because they have nothing to lose. And they often succeed.
Source: Sales trainer/consultant Art Sobczak
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