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NAB Show Full of Ideas to Sell More Radio
Keywords: Radio
 The NAB Show this week was an exciting place to be. There was energy and a positive mood among broadcasters and exhibitors. Not only were there thousands of exhibitors filling the Las Vegas Convention Center, and celebrities like Donny Osmond, Bob Uecker and Betty White, but the information sessions presented ideas radio broadcasters could take home and immediately use to generate more revenue.
One of the sessions produced by RAB included a discussion of integrated media and advertising. In this 3-minute video, Julie Lane, Senior VP/Director of Katz Marketing Solutions, the division within Katz that creates integrated marketing solutions for advertisers, gave an example of how T-Mobile successfully used radio's integrated media capabilities. |
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Upcoming Webinar: Consultative Selling of Multi-Media
Join RAB's Brandeis C. Hall and Jon Erdahl, president of 3D MediaVentures, for this informative webinar and learn the power of a consultative selling and marketing mix.
Find out what advertisers expect from radio sales professionals in client meetings, as you explore new CNA questions that correspond to today's changing marketing landscape. You'll come away with a list of recommendations tailored to various advertiser objectives, and a host of proven integrated marketing ideas.
This webinar will be offered on Tuesday, May 8, at 3 PM (Central), and again on Thursday, May 10, at 10 AM (Central). For more information, click here.
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Mobile's Surge
Keywords: Mobile Advertising
Sending one-way communications to consumers on mobile devices or optimizing a website for mobile is no longer good enough. Brands must now be able to optimize mobile channels in a way that enables consumers to make purchases, track pricing and comparison shop whenever and wherever they wish to in order to remain relevant. That includes mobile versions of websites, as well as custom mobile apps. |
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Hispanics Use Social Media More -- But Share Less
Keywords: Social Media | Hispanic Market
The alleged "digital divide" notwithstanding, U.S. Hispanics are enthusiastic users of social media, according to a new survey of 650 online Hispanic adults by uSamp -- but they're also more cautious about the information they share online, the same survey found. |
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Daily Sales Tip: Use Common Sense When Dealing with Metrics
A graduate student at an east coast university called RAB's Member Response team to ask what metrics agencies use and if there is a minimum reach before they would consider buying an audio stream.
There is a variety of measurement tools for digital, including streaming audio. But the bigger issue is the need to apply common sense to any metrics. If an audience is highly targeted, reach levels are not as important. If the product is for general use and has lots of competitors, they need more reach than a product with fewer competitors. If the audience is engaged in the content, less reach is required.
No matter what metrics you have prepared to present, make sure your story includes common sense for each advertiser's unique marketing objectives.
Source: John Potter, VP/Training, RAB
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