|
|
Sales Tips: Veteran Sellers Share What's Working
Keywords: Sponsorship Sales
Creative Packages, Knowing Fiscal Budgets and Taking an Agency-Like Role are Key to Securing and Renewing Deals
What sponsorship sales strategies are working in today's environment? What are sellers doing to close deals and gain renewals?
IEG SR recently posed these questions to a handful of veteran sellers. Below, four field-tested tips on what is working. |
|
Upcoming Webinar: Consultative Selling of Multi-Media
Join RAB's Brandeis C. Hall and Jon Erdahl, president of 3D MediaVentures, for this informative webinar and learn the power of a consultative selling and marketing mix.
Find out what advertisers expect from radio sales professionals in client meetings, as you explore new CNA questions that correspond to today's changing marketing landscape. You'll come away with a list of recommendations tailored to various advertiser objectives, and a host of proven integrated marketing ideas.
This webinar will be offered on Tuesday, May 8, at 3 PM (Central), and again on Thursday, May 10, at 10 AM (Central). For more information, click here.
|
|
|
|
| |
|
| |
Read More |
|
|
Women Organize Push for Childhood Vaccinations
Keywords: Cause-Related Marketing
April 21-28 is World Immunization Week, and it marks the official launch of the United Nations Foundation's Shot@Life campaign.
But for months leading up to this, in small towns and cities across America, 50 women and moms have been in a closed Facebook group to prepare for the campaign, share their ideas and plan grassroots initiatives. |
| |
Read More |
|
|
What Stations Are Doing: WIL's 'Team Breadhead' Joins Komen Race for the Cure
Keywords: Radio | Charities
The annual Komen St. Louis Race for the Cure takes place on Saturday, 6/23, in Downtown St. Louis, and Hubbard Broadcasting's 92.3 WIL's "Team Breadhead" will be back again this year to raise awareness and help stamp out breast cancer. |
| |
Read More |
|
|
|
Daily Sales Tip: Promoting Recruitment Commercials
Employers spend thousands of dollars creating and developing their corporate web site. Then they turn around and spend additional thousands of dollars on an employment web site next to hundreds of their competitors.
Tell the employer that a recruitment commercial on your station will direct prospective applicants to the employer's web site. Instead of being lost in a blizzard of competing opportunities, the applicant will be one-on-one with the employer.
Source: John Mitton, MITTONMedia, jmitton@mittonmedia.com, (281) 242-4473
|
|
|
|
|
