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'The Pitch' Provides Sales Leads, Insights and Ideas for Automotive, Real Estate, Gifting
Keywords: Radio
The categories of Automotive, Real Estate and Gifting are highlighted in the second installment of "The Pitch," the specially-prepared sales tool from the Radio Advertising Bureau.
This targeted email communication provides strategic, relevant product category leads for local radio salespeople and managers, featuring information designed to create new revenue streams. |
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Upcoming Webinar: Consultative Selling of Multi-Media
Join RAB's Brandeis C. Hall and Jon Erdahl, president of 3D MediaVentures, for this informative webinar and learn the power of a consultative selling and marketing mix.
Find out what advertisers expect from radio sales professionals in client meetings, as you explore new CNA questions that correspond to today's changing marketing landscape. You'll come away with a list of recommendations tailored to various advertiser objectives, and a host of proven integrated marketing ideas.
This webinar will be offered on Tuesday, May 8, at 3 PM (Central), and again on Thursday, May 10, at 10 AM (Central). For more information, click here.
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Survey Explores the Wireless Shopping Process
Keywords: Cellular Phones
Shoppers care most about network and cost when considering mobile device and service purchases.
In fact, 58% said network reliability was most important; 56% said cost of data plan; 51% said cost of voice plan; and 50% said that device price was the most important consideration, according to a study released by Google. |
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'New Cultural Mix' Influencing Grocery Sales
Keywords: Supermarkets
A new cultural mix is reshaping the retail food market, according to the What’s In Store 2012 report from the International Dairy-Deli-Bakery Association.
The burgeoning U.S. Hispanic population and single-person households are steadfast forces in the grocery aisle. Active Baby Boomers and newly empowered Millennials are also a mushrooming presence in the market. At the same time, women and men are transforming gender stereotypes in retail. |
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Daily Sales Tip: Prearing for the Sales Call
Sales representatives can improve their preparedness by asking and answering for themselves questions such as:
1. What data might help me engage and intrigue my prospect?
2. What is the main objective of my meeting with this prospect?
3. What possible issues might be influencing my prospect’s buying decision?
4. How can I create desire for my product in my prospect?
5. What questions might my prospect ask me and how will I answer?
6. What hurdles can I anticipate between where the sale is now and finalizing the sale?
7. How will my presentation help my prospect understand the value I offer?
Source: Steve Young, CEO of esm4, Inc., and founder of The Sales Standard
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