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5th Annual 'Rising Through the Ranks' Program Set for August 29-30
Keywords: Radio
Scholarship Applications Now Being Accepted for Noted Workshop Dedicated to the Advancement of Women in Radio Sales Management
The Radio Advertising Bureau, BMI, and Mentoring and Inspiring Women in Radio Group (MIW) will present the fifth annual "Rising Through the Ranks" seminar, August 29-30, at the BMI offices in Nashville, TN.
As in years past, BMI will offer 25 scholarships for the 2012 program. These scholarships cover the cost of the training course and are designed to foster and educate emerging female radio sellers and managers within the industry. |
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Upcoming Webinar: Consultative Selling of Multi-Media
Join RAB's Brandeis C. Hall and Jon Erdahl, president of 3D MediaVentures, for this informative webinar and learn the power of a consultative selling and marketing mix.
Find out what advertisers expect from radio sales professionals in client meetings, as you explore new CNA questions that correspond to today's changing marketing landscape. You'll come away with a list of recommendations tailored to various advertiser objectives, and a host of proven integrated marketing ideas.
This webinar will be offered on Tuesday, May 8, at 3 PM (Central), and again on Thursday, May 10, at 10 AM (Central). For more information, click here.
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Pool and Spa Industry Retailers Seeing an Improving Business Climate
Keywords: Swimming
Many pool and spa store owners who closed shop during the economic downturn are returning to their home turfs and reopening for business.
Improving economic conditions in certain areas of the nation -- especially throughout the Sunbelt states -- are inspiring retailers to take a second look at the markets they'd left, and move in before those regions become too crowded. |
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To Counter Frustration with Fees, Banks Work On Other Areas of Customer Service
Keywords: Banks
While consumers are growing increasingly dissatisfied with fees, banks are able to offset these feelings of frustration with higher satisfaction in other areas, such as banking facilities, account activities, and problem resolution, according to the J.D. Power and Associates 2012 U.S. Retail Banking Satisfaction Study. |
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Daily Sales Tip: The Higher-Authority Close
A higher authority is a respected person known by your client who is willing to give third-party testimony. The higher authority will most often be a satisfied client -- possibly the one who referred you to the prospective future client.
To set this close up, choose your higher authority and discuss the situation with them. Tell him or her that you'll be meeting with "Jim Johnson" at 2:00 p.m. on Thursday, and ask if they might be available around 2:30 p.m. to take your telephone call in case you need his or her input. Always offer to refer other business back to your higher authority in exchange for their involvement or to return the favor.
When you make the call, simply make the connection, do a brief introduction, and then let your higher authority tell your prospective client how great your and your product/service are.
If your higher authority is unavailable to take your call, ask for a testimonial letter and permission to use his or her name.
Source: Sales consultant/trainer Tom Hopkins
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