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Health Alliance on Alcohol Offers Tips for Parents to Curb Underage Drinking
Keywords: Cause-Related Marketing
During Alcohol Awareness Month, and with prom and graduation season just around the corner, now is a critical time for parents to engage their teens in discussions about alcohol, according to the Health Alliance on Alcohol.
The 2011 "Monitoring the Future" report found that since 1991, eighth-grade students who said they had used alcohol within the last 30 days has declined by half, to 13%. Rates have also fallen among older students, specifically among 12th graders dropping from 41% in 1981 to 22% this year. Still, there's work that needs to be done. |
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Webinar This Week: Consultative Selling of Multi-Media
Join RAB's Brandeis C. Hall and Jon Erdahl, president of 3D MediaVentures, for this informative webinar and learn the power of a consultative selling and marketing mix.
Find out what advertisers expect from radio sales professionals in client meetings, as you explore new CNA questions that correspond to today's changing marketing landscape. You'll come away with a list of recommendations tailored to various advertiser objectives, and a host of proven integrated marketing ideas.
This webinar will be offered on Tuesday at 3 PM (Central), and again on Thursday at 10 AM (Central). For more information, click here.
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'The Great Recycle' Takes Over NYC’s Times Square, Collecting 15,000 Beverage Containers in One Day
Keywords: Environmental
35,500 People Pledge Online to Recycle 275,000 Beverage Containers Weekly
Recycled Plastic Bottles will Build Raised Planting Beds for Urban Gardens in NYC Public Schools
On April 29, Honest Tea kicked off a national recycling initiative called "The Great Recycle" in New York City. The event featuring a 30-foot tall recycling bin in Times Square was a huge success with New Yorkers recycling more than 15,000 empty plastic, glass and aluminum beverage containers. |
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Clear Channel Media and Entertainment and Ad Council Address Childhood Obesity
Keywords: Radio
Clear Channel Media and Entertainment is partnering with the Ad Council to launch Healthy Habits, a new public service campaign designed to address the growing concern of childhood obesity in America, and to promote WeCan! -- Ways to Enhance Children's Activity & Nutrition -- a nationwide education program from the National Institutes of Health. |
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Daily Sales Tip: Objections Are Part of the Sales Process
Welcome objections. Clients don't object when they don't care.
Have you ever had a prospect listen to everything you say with zero resistance -- and then buy? It doesn't work that way.
Better to address unresolved concerns before your client buys rather than trying to do so once the campaign is well-underway. Objections are necessary steps on the way to a sale.
Source: Brandeis C. Hall, RAB, BHall@rab.com, (972) 753-6786
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