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Is Mobile Ruining Radio?
Keywords: Radio
 Moderating a session at the NAB Show, Cory Smith, Director of ESPN Digital Partnerships, asked the questions: "Is mobile ruining radio? Is mobile cannibalizing radio?"
He said every time they add a new distribution channel for ESPN's Mike and Mike Show their ratings go up. Martin Kristiseter, VP Mobile Solutions at Marketron, said stations make money with mobile by "activating" their sales forces. |
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RAB's In-Person Certified Radio Sales Management Class
RAB invites you to be a part of the in-person "Certified Radio Sales Management" course, June 12-14, in Minneapolis.
This intense three-day session will focus on key areas managers need to help keep their stations on a growth track...and themselves on a growth track for their career! The workshop is intended for anyone who has "manager" on their business card and is responsible for people and revenue.
For more information, contact Rob Boaden at 843/757-5066, or rboaden@rab.com.
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NC Digital 'Town Square' Gets Lift From Radio
Keywords: Radio
The one-year-old story of Chapelboro (http://chapelboro.com/), the sister website to Chapel Hill, N.C.'s WCHL-AM, begins most dramatically by skipping to the end: This site nets 25% of the company's overall revenue.
The path by which it got there was cut by a combination of location (at the periphery of the Raleigh-Durham DMA, the city tends to get shorted on coverage), innovation and a boost from radio's microphone. |
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Too Many Brands Stuck on Media Part of Social Media
Keywords: Social Media
"How do I think about reach and frequency in social media?"
"How do I use social media to get my brand's message out?"
Clients have asked me questions like these on a number of occasions over the past couple of years. If they are more sophisticated than most, their questions may be along the lines of "How do I use social media as part of an integrated communications plan?" or "How do I assess the ROI of social media compared with other media?" |
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Daily Sales Tip: 'No Radio Rep Has Called me in 15 Years'
Speaking at the RAB Board of Directors Meeting last week, Allen Ginsberg, Founder of Allen Ginsberg & Associates, said you have to tell radio's story to the client.
He left the agency side to work on the client side (ING, Cleveland Clinic, and others) and lamented that in his role as client he has not heard from a radio salesperson in the past 15 years. Meanwhile, 50 digital companies contact him each week. He said they are very aggressive.
Ginsberg said radio salespeople can get more appointments with advertisers and agencies if presenting case studies. Advertisers like ideas and will listen if you share what others in their industry are doing.
According to Ginsberg, case studies are the best way to get into a client. He recommends going to the agency and letting them know you are going to the client, then immediately go to the client.
Source: John Potter, VP/Training, RAB
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