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Summer Travel Outlook 'On Solid Footing'
Keywords: Vacations
For the second consecutive year, the outlook for summer travel continues to brighten with more than three in five U.S. adults (64%), or an estimated 154 million Americans, planning on taking at least one trip for leisure purposes during the next six months, according to the U.S. Travel Association's quarterly report "travelhorizons," which is based on a survey of 2,200 U.S. adults taken in April 2012 and is in partnership with MMGY Global.
Overall, the percentage of Americans planning to travel is up from 61% in April 2011 and from 56% in April 2010, according to the travelhorizons report. |
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RAB's In-Person Certified Radio Sales Management Class
RAB invites you to be a part of the in-person "Certified Radio Sales Management" course, June 12-14, in Minneapolis.
This intense three-day session will focus on key areas managers need to help keep their stations on a growth track...and themselves on a growth track for their career! The workshop is intended for anyone who has "manager" on their business card and is responsible for people and revenue.
For more information, contact Rob Boaden at 843/757-5066, or rboaden@rab.com.
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U.S. Mattress Sales Rose 0.2% in Units, 7.7% in Dollars Last Year
Keywords: Bedding/Home Textiles
The U.S. bedding industry recorded just a 0.2% unit sales gain last year, but saw a 7.7% jump in the value of wholesale bedding shipments, according to the International Sleep Products Association.
In its final report on 2011, the bedding industry's trade association said the specialty sleep segment significantly outperformed the innerspring segment. |
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Most Consumers Say Price Needs to be Right Before They Shop
Keywords: Consumer Behavior
Price trumps sales and special deals, customer service and convenience as a factor in deciding where to shop for the majority of U.S. consumers.
That's according to The NPD Group, whose monthly Economy Tracker finds that 85 percent of U.S. consumers say price will be an "extremely important/important" factor in deciding where to shop in the near future, 10 percent more than those who feel sales and special deals are important. |
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Daily Sales Tip: Watch What You Say
There are four verbal communication rules to remember in sales:
-- Use descriptive language
-- Use short sentences
-- Avoid buzz words and jargon
-- Avoid tag questions and qualifiers ("I guess," "I hope," "sorta," "probably")
When preparing your sales presentation, keep your points focused, so you don't ramble on in long sentences. Adding tag questions (like "I think this is a good proposal, don't you?") weakens your position, and using words like "umm" and "like" and "you know" detract from what you are saying.
Think about what you really want to say, and then say exactly what you mean.
Source: Communication/sales consultant Marjorie Brody
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