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Average Father's Day Spending Predicted to Increase 10 Percent
Keywords: Father's Day
Dad's loved ones will heed the call of those shiny new golf clubs and hot new electronic gadgets this year with the National Retail Federation's latest survey finding gift givers are planning to spend more than ever this Father's Day.
According to the NRF's 2012 "Father's Day Spending Survey" conducted by BIGinsight, the average person will shell out $117.14 on dad's gifts this year, up 10 percent from $106.49 last year and closing the gap between its biggest competitor: Mother's Day (consumers planned to spend an average of $152 on the holiday). Total spending for Father's Day is expected to reach $12.7 billion. |
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Upcoming Webinar:
ROR vs. ROI
All advertisers would like to take advantage of the dedicated relationships radio stations have with their listeners, and leverage that loyalty to their own brands.
Join RAB's Brandeis C. Hall for this timely webinar, where you'll learn how to create loyalty-transfer using your on-air assets, social elements and event marketing, and provide meaningful ROR and ROI for advertisers while growing your station's bottom line.
This presentation will be offered twice -- on Tuesday, June 26, at 3 PM (Central), and again on Thursday, June 28, at 10 AM (Central). For registration information, click here.
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Consumers Favor Different Retailers When Buying Outdoor Products
Keywords: Lawn and Garden | LP Gas/Barbecue Grills
A market share analysis of outdoor living products by The Stevenson Co. shows that consumers pick and choose their retailers when it comes to outdoor power equipment, grills, mulch, and other lawn and garden merchandise. |
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Chicken Surpassing Beef on U.S. Menus
Keywords: Restaurants | Fast Food
Cows may be able to relax a little, but chickens should get nervous. New research from Mintel Menu Insights shows that chicken has grown in popularity in the foodservice scene, and is expected to continue growing as the beef industry faces bad press related to "pink slime" and a recent case of mad cow disease in California. |
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Daily Sales Tip: Your Image
When your meeting pops up on your prospect's calendar, they might be tempted to remind themselves of who they are meeting with.
Will they Google you? Check your LinkedIn profile? Or maybe even your Facebook page? What will they find? What picture of you will they have before you even enter their door?
Source: Nigel Edelshain, CEO of Sales 2.0, LLC
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