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National Brands Expect Big Returns on Local Ad Investment
Keywords: Marketing
Advertisers expect similar or greater ROI from local ad efforts compared to national campaigns. As location-based social networks, hyperlocal communities and local search continue to garner consumer interest and use, national brands are seeing the inevitability of extending their presence in the local space.
Findings released in May from local marketing automation provider Balihoo showed the vast majority of national brands (88%) in North America were investing some portion of their budget in local marketing. |
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Upcoming Webinar:
ROR vs. ROI
All advertisers would like to take advantage of the dedicated relationships radio stations have with their listeners, and leverage that loyalty to their own brands.
Join RAB's Brandeis C. Hall for this timely webinar, where you'll learn how to create loyalty-transfer using your on-air assets, social elements and event marketing, and provide meaningful ROR and ROI for advertisers while growing your station's bottom line.
This presentation will be offered twice -- on Tuesday, June 26, at 3 PM (Central), and again on Thursday, June 28, at 10 AM (Central). For registration information, click here.
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Google Shopping, Food and Drink Lead Massive Mobile Web Ad Growth
Keywords: Mobile Advertising
Despite rumors to the contrary, display advertising is not dead, according to an upbeat report on the formats from Google-Owned DoubleClick. But among the key growth areas, mobile clearly stands out. |
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As Millennials Grow Up, Big TV Faces a Race Against Time
Keywords: Generation Y Market | Television
For cable and satellite TV providers like Comcast, DirecTV and Time Warner Cable, Millennials, or those young adults born between 1983 and 1997, represent both the greatest opportunity and biggest threat to their businesses. |
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Daily Sales Tip: Does Your QR Code Make People Hate You?
I recently heard an interesting presentation for advertisers by Sara Santiago, President of Roll Mobile, a mobile marketing agency. She asked who in the audience used QR codes. About 1/3 of attendees' hands went up. She asked whose QR codes linked to a website. Hands remained raised. She asked whose QR codes linked to a mobile website, and almost all hands went down.
Think about it. QR codes are used with mobile phones. Most online websites are hard to read on mobile phones. Sara discussed human nature. The first thing people believe when you send them to a site they can't read is you hate them.
If you use a QR code to link to a website, make sure it is a mobile website.
Source: John Potter, VP/Training, RAB
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