|
|
The Buyer's Perspective: What Properties Need to Know
Keywords: Sponsorship Sales
Flexibility and a Willingness to Go Beyond Terms of a Contract Can Help Properties Stand Out from the Pack
What do sponsorship buyers want to hear in a pitch? What are the attributes of desirable properties?
IEG SR posed those questions to a handful of sponsorship buyers. Below, they share feedback on what properties need to do to stand out from the pack. |
|
Upcoming Webinar: Write Right! Effective Copywriting
In our rush to do online, digital and social marketing for our clients, we often forget the most powerful tool we have to get advertiser results -- effective copywriting.
Renowned copywriter Jeffrey Hedquist, President/Creative Director of Hedquist Productions, will headline this special webinar, as he joins RAB's John Potter in presenting proven ideas for effectively communicating with radio listeners and influencing their buying decisions. Included in this information-filled session will be lots of audio examples demonstrating these techniques.
This webinar will be offered twice -- on Tuesday, July 24, at 3 PM (Central), and again on Thursday, July 26, at 10 AM (Central). For registration information, click here.
|
|
|
|
| |
|
| |
Read More |
|
|
Jersey Mike's Beverage Cups Highlight Non-Profit Partners
Keywords: Charities
Jersey Mike's Subs is hoping to educate and inspire its customers nationwide this summer, while boosting the visibility of non-profit organizations with special messages on millions of its 22-ounce beverage cups. |
| |
Read More |
|
|
What Stations Are Doing: Ford Enlists Radio and Ryan Seacrest to Launch the Ford Fusion
Keywords: Radio | Ford
It's arguably Ford's biggest model launch in years and the automaker is using what Ford marketing chief Jim Farley says will be a "trans-media" campaign for the new Fusion.
The "Random Acts of Fusion" campaign will use a number of celebrities. The first is CHR KIIS-FM, Los Angeles-based syndicated host Ryan Seacrest. |
| |
Read More |
|
|
|
Daily Sales Tip: Focusing on the Family-Travel Market
According to a survey by the American Society of Travel Agents (ASTA) and Vacation.com, families are increasingly more interested in family bonding at family reunions, and they are going to some fairly exotic locales in record numbers to do just that.
Cruises are by far the most popular destinations for these families, according to the survey. There are a number of cruise lines and other travel-related co-op programs available; you could turn this information into a fun program in your market to coincide with National Family week (11/18 to 11/24) or National Family Month (May).
Source: Brandeis C. Hall, RAB., bhall@rab.com, 972.753.6786
|
|
|
|
|
