Alternative Revenue Focus | Monday, March 24, 2014

Daily Sales Tip    | RST Archive    |    Job Center    |    Training Calendar    |     |   Print/View Full Issue

Wendy's Puts Greater Focus on Adoption Cause
Keywords: Cause-Related Marketing | Promotions

Wendy's is putting its longtime support of adoption front and center with a national integrated campaign, an adoption feature on its website, a new microsite, and fundraising promotions.

(Source:, 03/20/14)
Join Us At The NAB Show!

The Radio Advertising Bureau will present five revenue and growth oriented sales and marketing sessions at this year's NAB Show, to be held in Las Vegas April 5-10, 2014.

Radio commercials produced successfully create a desire for the advertiser's product and are more entertaining for your listeners. In this workshop, Creative Radio Commercial Production and Imaging, you'll learn what makes great radio creative and what doesn't, while also picking up proven strategies that can be quickly implemented at your station.

This session is scheduled for Monday, April 7, from 4:15-5:00 PM. For more information on the NAB Show, follow this link.

  Read More

Del Monte Foods, Partnership for a Healthier America Team Up In The Fight Against Childhood Obesity
Keywords: Cause-Related Marketing

Del Monte Foods has joined the Partnership for a Healthier America with a five-year commitment to help increase fruit and vegetable consumption among children.

(Source: Cause Marketing Forum, 03/14/2014)

  Read More

The UPS Store and Marine Toys for Tots Foundation Give the Gift of Reading
Keywords: Cause-Related Marketing

Last December, The UPS Store launched a social media campaign using a voting app and Facebook and Twitter that invited fans and followers to vote for their favorite Scholastic Classic Book title.

(Source:, by Sandra Morris, 12/16/13)

  Read More


Daily Sales Tip: Take Your Promotions to the Next Level To promote its incursion into the fast food Breakfast Wars, Taco Bell is mailing out about 1,000 Samsung T404G phones from HipCricket to superfans and influencers.

Each day, they will call the phones and give the recipients various missions to complete in the hopes of winning prizes including a Waffle Taco button-down shirt or hoodie, a set of A.M. Crunchwrap sheets with hashbrown pajamas and free Taco Bell breakfast for a year.

Compaies are looking for fun, contemporary promotions to help them achieve their goals and generate a tremendous amount of buzz. Make sure the best creative minds at your station(s) are working together to create crazy and engaging campaigns that you can sell. The traditional station remotes just don't cut it anymore.

Source: Brandeis C. Hall,, (972) 753-6786

Sales Manager, West Virginia Radio Corporation
Small Market Manager, Digity
News/Talk/Sports Sales Manager, Federated Media

1-800-232-3131 | | To unsubscribe, CLICK HERE and enter REMOVE in the subject line.