Wednesday, March 26, 2014

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Sales Growth Slows for Largest Restaurant Chains in 2013
Keywords: Restaurants | Fast Food

New research from Technomic Inc. shows that the 500 largest U.S. restaurant chains registered a 3.5% increase in sales for 2013, which is down from a 4.9% revenue gain the previous year.

The foodservice consultancy found that U.S. systemwide sales for the top 500 chains grew to an estimated $264 billion in 2013, up more than $8.8 billion from 2012.

(Source: Technomic Inc., 03/24/14)
Join Us At The NAB Show!

The Radio Advertising Bureau will present five revenue and growth oriented sales and marketing sessions at this year's NAB Show, to be held in Las Vegas April 5-10, 2014.

The first of these seminars is new to the agenda -- Lunch and Learn -- A Discussion on Radio's Four Significant Issues. It will include segments on the perception of radio, digital revenue, HD radio and overall revenue trends.

This session is scheduled for Monday April 7, from 12:00-1:30 PM. For more information on the NAB Show, follow this link.

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Americans Spent a Record $56 Billion on Pets in 2013
Keywords: Pet Supply Stores

Spending on pets by their owners reached an all-time high of $55.7 billion last year, and is expected to approach $60 billion in 2014, according to the American Pet Products Association.

The industry trade association has been tracking spending in the pet industry since 1996, when the total was only $21 billion.

(Source: The Boston Globe/Associated Press, by Sue Manning, 03/13/14)

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Hotel Construction Picking Up Speed
Keywords: Hotels & Motels

All systems are go for the hotel business as the industry emerges from the recession, with almost 3,000 projects under construction and more on the drawing board.

At the beginning of this year, there were 2,925 active hotel projects being built in the U.S., accounting for a total of 357,769 rooms. This represents a 16.4% increase over January 2013.

(Source: CNBC, by Amy Langfield, 02/24/14)

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Daily Sales Tip: Develop a Powerful Introduction

The majority of salespeople fail miserably at this. I recall talking to a person I met at a networking event and after a 15-minute conversation, I still had no idea of what she did or what service she provided to her clients.

Jeffrey Hayzlett, former CMO of Kodak, suggests that you have 18 seconds to capture someone's attention and an additional 100 seconds to convince them why they should continue a conversation or schedule a follow-up call or meeting.

Is your introduction powerful enough to capture the attention of new prospects?

Source: Sales consultant/author Kelley Robertson

Sales Manager, West Virginia Radio Corporation
News/Talk/Sports Sales Manager, Federated Media

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