Tune In to Diversity | Thursday, April 10, 2014

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Women Starting More Than 1,200 New Businesses Per Day
Keywords: Marketing

A new report commissioned by American Express OPEN reveals that women are launching 1,288 (net) new businesses per day, which is double the rate from just three years ago. The study estimates that there are more than 9.1 million women-owned businesses in the U.S. (compared to 8.6 million in 2013), that generate more than $1.4 trillion in revenues.

(Source: American Express, 03/26/14)
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Morning Daypart Fuels Growth in Hispanic Radio Listening
Keywords: Radio | Hispanic Market

Hispanics have the highest propensity to listen to the radio of any ethnic group, according to the latest Nielsen Audio Today report. And Nielsen's March 2014 RADAR study shows that the Hispanic radio audience has increased by more than a half-million listeners over the past year.

(Source: Nielsen, 03/19/2014)

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High-End Fashion Retailers Are Increasingly Targeting Men
Keywords: Men's Wear Stores | Luxury market

According to a study by Bain & Company, men make up about 40% of the luxury apparel market. And brands are taking notice of the heightened spending habits of these fashion-conscious males.

(Source: CNBC, by Krystina Gustafson, 04/03/14)

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Daily Sales Tip: Who Gets Past Gatekeepers?

A recent survey asked gatekeepers how they determined who gets through to a decision-maker. The top answer was, "People I like."

Treating gatekeepers with respect is in the salesperson's best interest. This person is very close to the decision-maker, and has a lot of valuable information.

So work with him or her to establish a friendly rapport. Use a conversational, yet confident tone of voice. If you were standing in the lobby of his or her office, the gatekeeper would first size you up based on your appearance and the way you sound.

Early in the conversation, ask for the gatekeeper's name. Use it, put it in your notes and greet the screener by name on your next call. You will seem much less like a stranger on subsequent calls.

Source: Adapted from Get Clients Now, by C.J. Hayden

Advertising Agency Franchise Owner, Viamark - MA, CT, RI, NH, VT, ME, NY, NJ, PA, DE, NC, SC, TN, GA, FL
Sales Manager, West Virginia Radio Corporation

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