Tuesday, May 6, 2014

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Price An Increasingly Important Consideration for Smartphone Customers
Keywords: Cellular Phones

As wireless manufacturers have struggled to find ways to differentiate themselves with advanced features and technology since 2011, price has become an increasingly important driver in the device selection process, according to a new study by J.D. Power and Associates.

Power's most recent survey showed that 21% of smartphone owners cited price as the main reason they chose their particular device, up from 13% in a similar study from 2011.

(Source: Marketing Daily, by Aaron Baar, 04/24/14)
Upcoming Webinar: Social + Mobile -- Incremental Revenue for Radio

This webinar features the findings of BIA/Kelsey, with information about two fast-growing areas of digital advertising. You'll learn the key implications of both social and mobile for radio stations, and opportunities for you to add incremental revenue.

BIA/Kelsey's Senior Analyst Jed Williams will present proprietary research and recommendations for radio. He'll include case studies of successful station programs you can use as ideas in your own market.

This webinar will presented twice: Tuesday, May 20, at 10 AM, and again on Thursday, May 22, at 3 PM. For registration information, click here.

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2013 Sales of Men's and Women's Apparel Enjoy Gains of 5% and 4%, Respectively
Keywords: Women's Wear Stores | Men's Wear Stores

Retail sales of women's and men's apparel both experienced healthy increases in 2013, based on research by The NPD Group. Women's clothing revenue reached $116.4 billion last year, a 4% increase, while sales of men's apparel climbed 5% to $60.8 billion.

(Sources: The NPD Group, 05/01/14 and 04/16/14)

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Seven Tips for Better Commercial Copywriting
Keywords: Radio

One of the most well received sessions at the NAB Show this year was presented by Jill Belloma, Creative Director at the Creative Services Group, Clear Channel Media + Entertainment's in-house group. The title was "Creative Radio Commercial Productions and Imaging."

In the presentation, Belloma shared seven techniques to writing better radio copy, including several audio examples.

(Source: John Potter, SVP/Professional Development, RAB)

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Daily Sales Tip: Becoming More Visible Within Your Own Company

You're capable of hitting the goals higher-ups set for you. And you've proven to be a fantastic salesperson. But beyond those qualifications, does anyone know who you really are?

For instance, are company managers aware that you volunteer with Habitat for Humanity, or serve on the board of the United Way? What about your contributions to Big Brothers Big Sisters and the Make-a-Wish Foundation -- does anyone at the office know about your involvement with those organizations?

Believe it or not, that information matters to your career success.

When your management team is aware of your leadership capabilities outside of the office, it allows them to see you from a different perspective. All of a sudden, you're no longer just Beth Martin, standout sales executive. You're Beth Martin, standout sales executive and community leader.

The reality is that in today's world, that kind of visibility equates to success -- no matter how you define it. You might be the best employee, employer, volunteer, or student in the world, but if the people you want to be aware of those accomplishments aren't given the opportunity to learn about them, then you'll likely find it difficult to truly stand out. And in a world that's getting noisier by the day, the longer you wait to reveal yourself, the likelier it is that you'll find yourself stuck in the visibility vacuum.

So, how visible are you?

If your answer to that question is that managers and executives only know you through the lens of your work accomplishments, you're unfortunately on your way to becoming a member of the excellent and unrecognized club. Frankly, that's not the club you want to be in if your career goal is to work in management some day.

In fact, great salespeople should strive to be ubiquitous and visible in their companies, just as they strive to do the same with their prospects. But to accomplish that, you must be willing to stand up and toot your own horn. Yes, it might feel awkward boasting about how you helped raise $2 million for cancer research, but there's nothing disingenuous or fake about real successes -- particularly in the context of truly helping others.

Now is the time to start thinking about what you do in your free time and why your management team might care about those things. While community service and other activities might not seem relevant to the workplace, I think you'd be surprised by how your involvement in certain functions positively influences the way people view you.

Source: Sales consultant/author Kendra Lee

Advertising Agency Franchise Owner, Viamark - MA, CT, RI, NH, VT, ME, NY, NJ, PA, DE, NC, SC, TN, GA, FL

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