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ShopperTrak Identifies 10 Busiest Holiday Shopping Days
Keywords: Christmas
Week Before Christmas Holds Five of Season's Strongest Sales and Foot-Traffic Days
With national retail sales expected to increase only slightly throughout the entire holiday season, just 10 days will make or break the period for retailers, according to ShopperTrak, the respected provider of retail foot traffic counting, managed services and business analytics.
"Since Christmas falls on different calendar days each year, the shift impacts which days are the busiest. Some change in ranking or drop off completely," says ShopperTrak co-founder Bill Martin. |
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Got a question? Call the Member Benefits Helpline at 800-232-3131 or email memberbenefits@rab.com.
Sales Management: Problem Solving Simplified
Problems? At a broadcast property? Perish the thought! Well, as hard as it is to believe, there are SOME stations that have problems.
Join RAB's Sheila Kirby for this lively webinar, and learn strategies and tactics to slay the "problem dragon." You'll understand different problem types and how they differ, step-by-step ideas for solving problems, and why having no problems is truly overrated.
This webinar will be presented on Tuesday, November 8 at 3 PM (Central) and again on Thursday, November 10, at 10 AM (Central). For registration details, click here.
Tell Us About Your Ad Campaigns
If you are hosting a local event or promotion for any mass retailer including Walmart, Kohl's, J.C. Penney, Amazon, Best Buy, Toys "R" Us, Macy's, Walgreens or Target, we want to hear about it.
Please click the link below and send us an email. Be sure to include a brief summary and campaign highlights. Send your email to: retailpromotions@rab.com.
Sponsor Perspective: The Attributes of a Good Property
Millennials Big Fans of Prepaid Cards, Payday Loans
Low Viewability Impacts CTR, Rich Media Mobile Campaigns Engage Consumers
Marketers Shouldn't Dominate Charities
Consumers Buck Headwinds, Binge on Big-Ticket Goods
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Pickups, SUVs Help Push Vehicle Sales to Eight-Month High in October
Keywords: Autos-New Domestic | Autos-New Imported
Consumers took advantage of stable gas prices and bought more trucks and sport utility vehicles, which helped push up the sales of new automobiles in the United States to an eight-month high in October.
Automakers said Tuesday that the annual selling rate for the month was slightly above 13.2 million vehicles, the best performance by the industry since February. |
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Holiday Spending on Consumer Electronics Expected to Rise
Keywords: Consumer Electronics
Consumers plan to spend six percent more on electronics as Christmas gifts this year than last, according to the Consumer Electronics Association's 2011 Holiday Sales and Forecast.
Released at CEA's recent Industry Forum in San Diego, the report found that consumers plan to allocate an average of $246 each on consumer electronics spending this holiday season, compared with last season's average of $232. |
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Research Quick Hits
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Daily Sales Tip: Build Rapport First
Being very excited and motivated about sales, salespeople often want potential clients to know all of the wonderful features, facts and benefits about their company, products and services. This leads many salespeople into presentation mode, or as some refer to it, "pitch mode," when instead, they should launch into a thorough Q&A session that will help them build rapport and gain the potential client's respect.
Leave barraging the client with facts and figures to your competitors. Smart salespeople will ask questions so they can better understand potential client needs. The clients will tell you how they perceive their situation by answering your questions.
After listening, sales reps can then use the client's terms and tone of voice to represent their products or services, and use the client's words to explain how you and your company can best meet their overall needs and objectives.
Source: Dianne Durkin, president of Loyalty Factor
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