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A Billion Dollar Market for Internet Radio in Ten Years
Keywords: Radio
SNL Kagan and Senior Analyst Robin Flynn have produced a 2011 report on the Economics of Internet Music and Radio that's very comprehensive and insightful. Using existing data points from RAB's quarterly revenue reports, publicly available financials on Pandora, and research from Triton Digital and Arbitron on audience, SNL Kagan provides an excellent summary of the marketplace and its players, both online only and radio broadcasters. |
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Got a question? Call the Member Benefits Helpline at 800-232-3131 or email memberbenefits@rab.com.
Tell Us About Your Ad Campaigns
If you are hosting a local event or promotion for any mass retailer including Walmart, Kohl's, J.C. Penney, Amazon, Best Buy, Toys "R" Us, Macy's, Walgreens or Target, we want to hear about it.
Please click the link below and send us an email. Be sure to include a brief summary and campaign highlights. Send your email to: retailpromotions@rab.com.
Sales Management: Problem Solving Simplified
Problems? At a broadcast property? Perish the thought! Well, as hard as it is to believe, there are SOME stations that have problems.
Join RAB's Sheila Kirby for this lively webinar, and learn strategies and tactics to slay the "problem dragon." You'll understand different problem types and how they differ, step-by-step ideas for solving problems, and why having no problems is truly overrated.
This webinar will be presented on Tuesday, November 8 at 3 PM (Central) and again on Thursday, November 10, at 10 AM (Central). For registration details, click here.
Study: Think Python, Not Buying Funnel
No Begging Here: Pet Food Makers Grow Appetite for Sponsorship
Pickups: America Falls Back in Love
Restaurants Sales at All-Time High as Recession Fades
Why Car Prices Vary From City to City
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What's a QR Code and Why Should You Care?
Keywords: New Media
QR codes, those barcode-like images that can be scanned by smartphones, are showing up in magazine ads, on product shelves and billboards. We even saw one the other day on a dog collar. |
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Web Influences Trillion Dollars in Retail Sales
Keywords: Online Retailing
New research from GroupM Search, with research partner Kantar Media Compete, reveals that 86% of buyers who purchase in-store use generic terms on search engines to inform their purchase decision. The study, featuring RadioShack, Audi, and a national entertainment brand, also shows that when a shopper conducts a search online and clicks on a link, 90% of those clicks are on the organic listings of a search engine results page. |
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Research Quick Hits
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Daily Sales Tip: 'Local' Drives Social Networking Success
Farmers Insurance reported at the Online Media Marketing and Advertising (OMMA) conference in San Francisco last week that it had great success because of a local social media effort.
After an unsuccessful social media campaign at the national level, Farmers turned to its 15,000 agents. Each was asked to push the campaign message through their own Facebook pages. In one day, Farmers Insurance increased their "Likes" from 130,000 to 2.2 million.
Your localized social media pages have exceptional power when used to communicate with your followers. Use your pages to communicate in a dialogue with listeners and mix in creative messages that prompt your fans to visit your paying advertisers.
Farmers felt the campaign was successful beyond the recognition they received in the Guinness Book of World Records for most "Likes" in a single day. Their agency says they tracked the increase in referrals and can't prove causation, but found a clear correlation.
Source: John Potter, VP/Training, RAB
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