|
|
Heinz, Orange Leaf Campaigns Support U.S. Troops
Keywords: Cause-Related Marketing
With Veterans Day (Nov. 11) approaching, cause-marketing campaigns tied in with supporting U.S. troops are beginning to appear.
Two cases in point: New initiatives from Heinz Ketchup and the Orange Leaf Frozen Yogurt dessert chain. |
|
Got a question? Call the Member Benefits Helpline at 800-232-3131 or email memberbenefits@rab.com.
Sales Management: Problem Solving Simplified
Problems? At a broadcast property? Perish the thought! Well, as hard as it is to believe, there are SOME stations that have problems.
Join RAB's Sheila Kirby for this lively webinar, and learn strategies and tactics to slay the "problem dragon." You'll understand different problem types and how they differ, step-by-step ideas for solving problems, and why having no problems is truly overrated.
This webinar will be offered twice this week -- tomorrow at 3 PM (Central), and again on Thursday at 10 AM (Central). For registration details, click here.
Tell Us About Your Ad Campaigns
If you are hosting a local event or promotion for any mass retailer including Walmart, Kohl's, J.C. Penney, Amazon, Best Buy, Toys "R" Us, Macy's, Walgreens or Target, we want to hear about it.
Please click the link below and send us an email. Be sure to include a brief summary and campaign highlights. Send your email to: retailpromotions@rab.com.
Edmunds.com Report Sheds New Light on Car Shopping Trends and Behaviors
Sponsor Perspective: The Attributes of a Good Property
Vehicle Output Soars to 16 Million, With High-Profit Twist
Millennials Big Fans of Prepaid Cards, Payday Loans
Porsche, Cadillac Lead Automotive Brand Loyalty Improvements in First Quarter
|
|
|
|
|
| |
|
| |
 |
|
|
Retailers Staffing Up for the Holidays
Keywords: Christmas | Employment Industry
Santa is feeling generous about retail holiday jobs this season, but slightly less giving than last year.
The retail sector plans to add about 600,000 seasonal staffers between October and early January, down from 627,600 last year, said John Challenger, chief executive officer of the outplacement firm Challenger, Gray & Christmas. |
| |
|
|
|
What Stations Are Doing: How to Shave, for Life
Keywords: Charities
Adult Top 40 CJFM (Virgin Radio) Montreal's "Shave To Save" raised $200,000 to benefit the Quebec Breast Cancer Foundation. Since 2000, the campaign has raised $4 million. |
| |
|
|
|
|
|
Research Quick Hits
|
|
|
Daily Sales Tip:
Use your station's local job board as a door opener with HR Directors reluctant to try radio. HR Directors don't need special approval to sign the contract and it goes a long way in establishing trust with the HR community in your market.
Source: Brandeis C. Hall, RAB, BHall@rab.com, (972) 753-6786
|
|
|
Job Postings
|
|
