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Analyst: Innovation and Pricing Key for Restaurants in 2012
Keywords: Restaurants | Fast Food
The recovery from the recession may have stalled in 2011, but there will be ways for innovative restaurant operators to gain market share during the coming year, said Warren Solochek, vice president of client development for The NPD Group.
Solochek discussed the state of the restaurant industry during a recent webinar, "A Look Back at 2011 and a Look Ahead to 2012." John Glass, restaurant industry analyst for Morgan Stanley & Co., hosted the event. |
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Got a question? Call the Member Benefits Helpline at 800-232-3131 or email memberbenefits@rab.com.
Getting a Bigger Share of the Political Advertising Pie
How can you grab a bigger piece of the political ad dollar pie, which is expected to generate $5.5 billion in spending for 2012?
By attending this timely webinar, where you'll learn the keys to developing a successful sales strategy in this all-important category for radio. Topics will include an examination of the political landscape in general, an explanation of political advertising (including unit rate structures), and how to sell radio's strengths and those of your particular stations.
Join political experts Anne-Marie Petrie of CBS Radio and Patrick McGee of Katz Radio Group, along with RAB's Sheila Kirby for this important presentation on Wednesday, November 16, at 3 PM (Central). For registration information, click here.
Tell Us About Your Ad Campaigns
If you are hosting a local event or promotion for any mass retailer including Walmart, Kohl's, J.C. Penney, Amazon, Best Buy, Toys "R" Us, Macy's, Walgreens or Target, we want to hear about it.
Please click the link below and send us an email. Be sure to include a brief summary and campaign highlights. Send your email to: retailpromotions@rab.com.
Study: Think Python, Not Buying Funnel
No Begging Here: Pet Food Makers Grow Appetite for Sponsorship
Pickups: America Falls Back in Love
Restaurants Sales at All-Time High as Recession Fades
Why Car Prices Vary From City to City
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More Retailers Attack at 'Black Midnight'
Keywords: Christmas
Holiday shoppers, say hello to Black Midnight.
Best Buy Co. is joining the list of big store chains opening at midnight after Thanksgiving this year in hopes of getting a jump on the competition, following recent announcements by Target Corp., Macy's Inc. and Kohl's Corp. |
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Survey Predicts Top Fitness Trends for 2012
Keywords: Health Spas -- Fitness Centers
Zumba is in and Pilates is out, according to more than 2,600 fitness professionals who completed an American College of Sports Medicine survey of the top fitness trends for 2012. The survey results were released in the "Worldwide Survey of Fitness Trends for 2012" article published in the November/December issue of ACSM's Health & Fitness Journal. |
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Research Quick Hits
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Daily Sales Tip: Impressing Your Manager
Most salespeople take pride in determining their own success. But even mavericks must report to someone. Here are six simple rules to help you make the most of your relationship with your boss:
1. Report frequently. Bosses like to know what's going on at all times. Always hand in your reports and other papework on time. And look for ways to communicate informally, too.
2. Be candid. No one likes surprises. If you discover a problem pending, don't try to sweep it under the rug. Discuss the situation -- before your boss starts looking for someone to blame.
3. Be resourceful. Never use your manager as a dumping ground for problems. Whenever you report a problem, always suggest at least one solution.
4. Be straightforward. Honesty never hurts. So if you notice a policy or plan that doesn't seem right, say so.
5. Be willing. You're not going to win every time. If your boss overrules you, do the best you can to make the policy or plan work, despite your reservations.
6. Succeed. Last, but far from least: Salespeople who meet their goals and beat their quotas are the most likely to attract their boss's positive attention.
Source: Sales author Gene Garofalo
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Job Postings
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