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Disconnect: Nielsen Finds No Relationship Between Clicks And Sales
Keywords: Internet Advertising
In case there was any confusion, Nielsen reiterated this week that it has found virtually no relationship between clicks and brand metrics, or offline sales.
Hammering home the point, it just released a case study on a campaign for an unnamed household product, which attempted to demonstrate the disconnect between marketers' short- and long-term campaign goals. |
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Got a question? Call the Member Benefits Helpline at 800-232-3131 or email memberbenefits@rab.com.
Getting a Bigger Share of the Political Advertising Pie
How can you grab a bigger piece of the political ad dollar pie, which is expected to generate $5.5 billion in spending for 2012?
By attending this timely webinar, where you'll learn the keys to developing a successful sales strategy in this all-important category for radio. Topics will include an examination of the political landscape in general, an explanation of political advertising (including unit rate structures), and how to sell radio's strengths and those of your particular stations.
Join political experts Anne-Marie Petrie of CBS Radio and Patrick McGee of Katz Radio Group, along with RAB's Sheila Kirby for this important presentation on Wednesday, November 16, at 3 PM (Central). For registration information, click here.
Tell Us About Your Ad Campaigns
If you are hosting a local event or promotion for any mass retailer including Walmart, Kohl's, J.C. Penney, Amazon, Best Buy, Toys "R" Us, Macy's, Walgreens or Target, we want to hear about it.
Please click the link below and send us an email. Be sure to include a brief summary and campaign highlights. Send your email to: retailpromotions@rab.com.
Study: Think Python, Not Buying Funnel
No Begging Here: Pet Food Makers Grow Appetite for Sponsorship
Pickups: America Falls Back in Love
Restaurants Sales at All-Time High as Recession Fades
Why Car Prices Vary From City to City
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Local Digital Media Forecast Higher, But Sluggish Overall
Keywords: New Media
Better news for the local digital media platform: Media revenues will total $23.3 billion by the end of this year, up a bit from earlier forecasts.
Chantilly, Va.-based media researcher BIA/Kelsey raised its forecast for what it says is a "robust performance" among local digital media sites. |
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A Look at Mobile Shopping Behaviors on Smartphones and Tablets This Holiday Season
Keywords: Christmas | New Media
Mobile Users are integrating their smartphones and tablets into all aspects of their daily lives, and holiday shopping is no exception. 61.7% of Mobile Users say they plan to use their smartphone or tablet for holiday shopping this year, according to a recent survey among smartphone and tablet users on mobile devices conducted by Prosper Mobile Insights. |
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Research Quick Hits
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Daily Sales Tip: True Story Teaches an Important Lesson
This is a true story. Three men doing time in an Israeli prison recently appeared before a parole board consisting of a judge, a criminologist and a social worker. The three prisoners had completed at least two thirds of their sentences, but the parole board granted freedom to only one of them.
Which one and why?
Case 1 (heard at 8:50 AM) An Arab Israeli serving a 30-month sentence for fraud.
Case 2 (heard at 3:10 PM) A Jewish Israeli serving a 16-month sentence for assault.
Case 3 (heard at 4:25 PM) An Arab Israeli serving a 30-month sentence for fraud.
Here's a hint. There was a pattern to the Board's decisions.
So what was your answer?
Here's what happened.
Although there was a pattern to the Board's decisions, it was not related to the men's ethnic backgrounds, crimes or sentences. It was about timing. Yes, timing. Researchers discovered in analyzing more than 1,100 decisions over the course of a year, that prisoners who appeared early in the morning received parole about 70 percent of the time, while those who appeared late in the day were paroled less than 10 percent of the time.
The odds favored the prisoner who appeared at 8:50 AM and he did in fact receive parole. But even though the other Arab Israeli was serving the same sentence for the same crime -- fraud -- the odds were against him when he appeared at 4:25 in the afternoon. He was denied parole.
The researchers found that the mental work of making decision after decision wore the Board down...mental fatigue. Simply put, most people are more positive in the early morning and more negative in the afternoon.
If you are an owner, a sales manager, or a salesperson, make visits to get decisions in the morning. Get out of the office, make eyeball-to-eyeball visits and get those clients closed and on the air. You and your station will make more money.
Source: Bud Stiker, Radio International Consulting, budstiker@yahoo.com
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