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How Product Giving Is A 'Slam Dunk' For Retailers
Keywords: Charities
Donating unwanted products to organizations that help people in times of need is undoubtedly a win-win for retailers. But as many companies have found, getting the right products to the right people isn't always easy. Recipients have to be vetted, distribution has to be arranged, and goods often have to be tracked. Doing this project on your own can be time-intensive, frustrating and sometimes totally fruitless.
That's where Good360 comes in. |
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Got a question? Call the Member Benefits Helpline at 800-232-3131 or email memberbenefits@rab.com.
Getting a Bigger Share of the Political Advertising Pie
How can you grab a bigger piece of the political ad dollar pie, which is expected to generate $5.5 billion in spending for 2012?
By attending this timely webinar, where you'll learn the keys to developing a successful sales strategy in this all-important category for radio. Topics will include an examination of the political landscape in general, an explanation of political advertising (including unit rate structures), and how to sell radio's strengths and those of your particular stations.
Join political experts Anne-Marie Petrie of CBS Radio and Patrick McGee of Katz Radio Group, along with RAB's Sheila Kirby for this important presentation this Wednesday, November 16, at 3 PM (Central). For registration information, click here.
Tell Us About Your Ad Campaigns
If you are hosting a local event or promotion for any mass retailer including Walmart, Kohl's, J.C. Penney, Amazon, Best Buy, Toys "R" Us, Macy's, Walgreens or Target, we want to hear about it.
Please click the link below and send us an email. Be sure to include a brief summary and campaign highlights. Send your email to: retailpromotions@rab.com.
Study: Think Python, Not Buying Funnel
No Begging Here: Pet Food Makers Grow Appetite for Sponsorship
Pickups: America Falls Back in Love
Restaurants Sales at All-Time High as Recession Fades
Why Car Prices Vary From City to City
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Cell Phone Makers Expand Sponsorship Portfolios
Keywords: Sponsorship Sales
Established and Upstart Companies Sign New Deals to Build Brands and Promote New Products
While their marketing budgets may not be as deep as AT&T Inc., Verizon Wireless and other wireless service providers, the world's leading cell phone manufacturers are quickly making up lost ground. |
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What Stations Are Doing: Honoring Our Military Heroes
Keywords: Radio
Clear Channel Renews Its Deal with the Military-Support 'Fisher House Foundation'
Fox Sports L.A. Honors Vets With Radiothon |
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Research Quick Hits
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Daily Sales Tip:
As any NFL QB might say to a wide receiver, "go deep." If you are going to spend the energy and effort developing a campaign with one decision-maker, make certain you secure appointments with all of the others as well. Some top sellers have several programs running concurrently in the same company. So what are you waiting for? Get in the Big Game!
Source: Brandeis C. Hall, RAB, BHall@rab.com, (972)753-6786
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Job Postings
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