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New Website Profiles the African-American Consumer
Keywords: African-American Market
Advertisers are increasingly looking for ways to appeal to consumers of color, but first they need to understand that consumer.
While the Hispanic consumer has been a recent focus for many advertisers, with census data and research studies providing insight into that growing market, African-American consumers have not received similar attention. |
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Industries Expected to Benefit the Most from the Growing Hispanic Population
Keywords: Hispanic Market
By 2016, the Hispanic demographic will comprise 17.8 percent of U.S. residents and, while the nation's buying power is projected to grow 27.5 percent to $14.7 trillion, the Hispanic population's buying power is forecast to grow a whopping 48.1 percent to $1.6 trillion.
IBISWorld analyzed the Hispanic population's contribution to numerous industries between 2011 and 2016 and identified the top 10 U.S. industries in which Hispanic market share is growing the fastest. |
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African-Americans Are Hybrid Vehicle Opportunity
Keywords: African-American Market | Automotive
Sales of hybrid vehicles are down this year, although that may be partly attributed to supply shortages following the disaster in Japan this year. Chicago-based research firm Mintel, however, suggests that automakers with alternative-powertrain vehicles might want to think about how they are marketing these vehicles to diverse demographics. |
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Research Quick Hits
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Daily Sales Tip: Understand Each Prospect's Buyers
No one holds more keys to a prospect's needs than the customers they do business with on a regular basis.
Understanding the needs of each prospect's customers gives salespeople additional insight into the prospect's mission and goals.
Online message boards, social networking sites and industry blogs are tremendous sources for finding customer feedback.
Customer research may also reveal the role a specific product or service can play in helping the prospect's business grow.
More than anything else, customer research provides valuable clues about what the prospect's company values most, and how that info can be leveraged to create a stronger sales approach.
Ultimately, it provides sales pros with a competitive edge before the initial handshake even takes place.
Source: From Value-Added Selling, by sales consultant Tom Reilly
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