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What's Required of the Next Generation of Marketers
Keywords: Marketing
If there's one thing the next generation of marketers -- and even today's marketers -- need to know, it's that you can't just be a marketer anymore.
At one time "you could be a functional expert in one very narrow area of marketing tactics," said Tom Collinger, associate dean and department chair-Integrated Marketing Communications at the Medill School at Northwestern University. "Back in the day, if you were a direct or data marketer or PR specialist, that was enough."
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Got a question? Call the Member Benefits Helpline at 800-232-3131 or email memberbenefits@rab.com.
Digital: How Stations Make More Money
Every year brings new ideas for making money with digital. Next year will be no exception.
Join RAB's John Potter for this information-packed webinar, where you'll learn the hottest digital trends for 2012, predictions for the growth of digital advertising, and strategies your station can use to generate more revenue from this increasingly important source.
This presentation will be offered on Tuesday, December 6, at 3 PM (Central), and again on Thursday, December 8, at 10 AM (Central). For more information, click here.
Tell Us About Your Ad Campaigns
If you are hosting a local event or promotion for any mass retailer including Walmart, Kohl's, J.C. Penney, Amazon, Best Buy, Toys "R" Us, Macy's, Walgreens or Target, we want to hear about it.
Please click the link below and send us an email. Be sure to include a brief summary and campaign highlights. Send your email to: retailpromotions@rab.com.
Auto Radio Ads Have Greatest Influence Closest to Purchase
Category Update: Healthcare Companies
Baby Boomers: A Burgeoning Customer Market
On the Rise
More Consumers Dining Out on Sandwiches Boosts Category Growth
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Domino's Case Study: How to Blend Traditional and Social Marketing
Keywords: Marketing | Social Media
When a new social network is added to a list of countless others, it becomes easier to reach consumers but much harder to engage them.
The release of Google+ pages for business gives business owners yet another social network to worry about updating, tracking and determining how to use it to engage consumers. Even with all of these different networks, it's still not enough to execute a highly effective campaign that will drive consumers through the doors of businesses and build customer loyalty. |
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Dialing for Deals: Mobile to Play Key Role in Holiday Shopping
Keywords: Mobile Advertising
Last year at this time most retailers were caught unprepared for the massive mobilization of their customer base.
Once it became apparent that the shopper in Aisle 5 was using her smartphone to scope out the quality of products, find better prices and even order from a rival right in the brand's own store, things changed quickly. |
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Research Quick Hits
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Daily Sales Tip: How Did People Live Before...
I had a young salesman say to me the other day, "How did people live before LinkedIn?" The comment was in reference to his prospecting techniques that included a deep dive into the personal and professional life of prospects before calling for an appointment.
With so much information available online from sites like LinkedIn, Facebook, Twitter, YouTube, and Flickr, as well as subscription directories like The List, there is no reason to make a cold call again.
The question we need to ask ourselves before picking up the phone: "Did I spend enough time researching this prospect to make a professional impression, make a personal connection, and get an appointment?"
Source: John Potter, VP/Training, RAB
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Job Postings
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