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Nike 'Back to the Future' Shoes Raise $4.7M for Parkinson's
Keywords: Charities
Nike said the auction of its limited edition Nike MAG shoes -- designed as replicas of the futuristic shoes worn by the Marty McFly character in "Back to the Future II" -- raised $4.7 million for the Michael J. Fox Foundation for Parkinson's Research.
The Michael J. Fox Foundation for Parkinson's Research (MJFF) said the 10-day eBay auction covered 1,500 pairs of limited edition 2011 NIKE MAG shoes. The funds will go straight to the Foundation's aggressive research programs to help speed a cure for Parkinson's disease. |
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Got a question? Call the Member Benefits Helpline at 800-232-3131 or email memberbenefits@rab.com.
Digital: How Stations Make More Money
Every year brings new ideas for making money with digital. Next year will be no exception.
Join RAB's John Potter for this information-packed webinar, where you'll learn the hottest digital trends for 2012, predictions for the growth of digital advertising, and strategies your station can use to generate more revenue from this increasingly important source.
This presentation will be offered on Tuesday, December 6, at 3 PM (Central), and again on Thursday, December 8, at 10 AM (Central). For more information, click here.
Tell Us About Your Ad Campaigns
If you are hosting a local event or promotion for any mass retailer including Walmart, Kohl's, J.C. Penney, Amazon, Best Buy, Toys "R" Us, Macy's, Walgreens or Target, we want to hear about it.
Please click the link below and send us an email. Be sure to include a brief summary and campaign highlights. Send your email to: retailpromotions@rab.com.
Auto Radio Ads Have Greatest Influence Closest to Purchase
Category Update: Healthcare Companies
Baby Boomers: A Burgeoning Customer Market
On the Rise
More Consumers Dining Out on Sandwiches Boosts Category Growth
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Companies Party with a Purpose
Keywords: Charities
Recently, one of our clients announced to their employees that the traditional holiday party will not be held this year. The employees were very disappointed. The annual event has long been a high point of the year because it brought families together for an evening of food, drinks and socializing.
The disappointment turned to excitement when the owner announced that the holiday party hadn't been completely cancelled, but would be replaced by a smaller scale event that will enable people to give back to their community. |
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What Stations Are Doing: Toyota, Entravision Partner for Free Concert
Keywords: Radio
The concert will be in the LA area and celebrate the new 2012 Toyota Camry: The "Camry for a Better Commute" concert features top artists Julieta Venegas and Latin pop group Belanova. The event takes place at the Event Deck at L.A. Live on 11/22 from 5:00 p.m. to 8:00 p.m.
In addition, Entravision and Toyota will offer LA area residents free bus transportation to and from the event from four select locations around the metro area. |
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Research Quick Hits
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Daily Sales Tip:
Unions have money. They are often looking to recruit new members or bolster their image. Community or cause-related tie-ins are particularly enticing to them, but they have the funds to buy into fully-integrated on-air, digital, and event-marketing campaigns.
Source: Brandeis C. Hall, RAB, BHall@rab.com, (972)753-6786
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Job Postings
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