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Retailers Woo the 'Mission Shoppers'
Keywords: Retail Market
Americans don't shop the way they used to. It's not only that they're going to the mall less often. Consumers in this post-recession era are also less likely to stick around and browse after they walk into a store.
Marketing pros say that shoppers tend to come armed with oodles of Web research on brands and prices. They buy, then leave. No browsing. No impulse buys. |
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Got a question? Call the Member Benefits Helpline at 800-232-3131 or email memberbenefits@rab.com.
Digital: How Stations Make More Money
Every year brings new ideas for making money with digital. Next year will be no exception.
Join RAB's John Potter for this information-packed webinar, where you'll learn the hottest digital trends for 2012, predictions for the growth of digital advertising, and strategies your station can use to generate more revenue from this increasingly important source.
This presentation will be offered on Tuesday, December 6, at 3 PM (Central), and again on Thursday, December 8, at 10 AM (Central). For more information, click here.
Tell Us About Your Ad Campaigns
If you are hosting a local event or promotion for any mass retailer including Walmart, Kohl's, J.C. Penney, Amazon, Best Buy, Toys "R" Us, Macy's, Walgreens or Target, we want to hear about it.
Please click the link below and send us an email. Be sure to include a brief summary and campaign highlights. Send your email to: retailpromotions@rab.com.
Auto Radio Ads Have Greatest Influence Closest to Purchase
Category Update: Healthcare Companies
Baby Boomers: A Burgeoning Customer Market
On the Rise
More Consumers Dining Out on Sandwiches Boosts Category Growth
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Pet Owners Make No Bones About Presents
Keywords: Pet Supply Stores | Christmas
Just over half of American pet owners will buy gifts for their pets this holiday season, and they'll spend an average of $46 on their animals, with toys and treats topping the list, according to a new AP-Petside.com poll.
Sixty-eight percent of pets getting gifts can look forward to a toy, 45 percent to food or another treat, 8 percent new bedding, 6 percent clothing, 3 percent a leash, collar or harness and 3 percent new grooming products, the poll showed. (Some pets will get more than one gift.) |
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Beverages Rise to the Top at Convenience Stores
Keywords: Convenience Stores
When looking at convenience store categories growing fastest by dollar and unit sales in 2011, beverages rise to the top, led by energy and sports drinks and ready-to-drink tea, according to SymphonyIRI.
But even the largest of all beverage categories -- carbonated soft drinks (CSDs) -- has shown some upward lift after several years in a sales morass, said CSP's Midyear Category Data Report. |
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Research Quick Hits
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Daily Sales Tip: Separate Yourself from the Crowd
Never let it be said of you, "I've heard it all before." If you can't market and/or offer your product in a fresh and innovative way, don't offer it all.
There is far too much competition for you to be selling run-of-the-mill products in a run-of-the-mill fashion, regardless of your industry. Set yourself apart.
Determine unique ways to appeal to your customers and meet their needs. Make it your goal not to be like the rest.
Source: Sales consultant/trainer Todd Duncan
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Job Postings
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