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New-Car Sales Speeding Up This Month
Keywords: Autos-New Domestic | Autos-New Imported
Car dealers are getting a surprise end-of-the-year bonus: More Americans are replacing old cars and trucks, enlivening a normally sleepy time for auto sales and putting November on track to be the industry's strongest month of the year.
Dealers and analysts say people are finally getting rid of cars and trucks they've held on to for more than a decade. That demand, plus attractive lease deals, an ample supply of Japanese models and promotions on remaining 2011 models have drawn buyers to showrooms in large numbers the last few weeks. |
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Got a question? Call the Member Benefits Helpline at 800-232-3131 or email memberbenefits@rab.com.
Digital: How Stations Make More Money
Every year brings new ideas for making money with digital. Next year will be no exception.
Join RAB's John Potter for this information-packed webinar, where you'll learn the hottest digital trends for 2012, predictions for the growth of digital advertising, and strategies your station can use to generate more revenue from this increasingly important source.
This presentation will be offered on Tuesday, December 6, at 3 PM (Central), and again on Thursday, December 8, at 10 AM (Central). For more information, click here.
Tell Us About Your Ad Campaigns
If you are hosting a local event or promotion for any mass retailer including Walmart, Kohl's, J.C. Penney, Amazon, Best Buy, Toys "R" Us, Macy's, Walgreens or Target, we want to hear about it.
Please click the link below and send us an email. Be sure to include a brief summary and campaign highlights. Send your email to: retailpromotions@rab.com.
Study: Think Python, Not Buying Funnel
No Begging Here: Pet Food Makers Grow Appetite for Sponsorship
Pickups: America Falls Back in Love
Restaurants Sales at All-Time High as Recession Fades
Why Car Prices Vary From City to City
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Alt-Fuel Vehicles Face New Rivals
Keywords: Automotive
Automakers trying to market alternative powertrains are finding fuel-efficient internal combustion engines to be stiff competition.
In particular, the new breed of compacts and subcompacts with highway fuel-economy ratings reaching 40 mpg are attracting price-conscious buyers. Apart from miles per gallon, the key selling point is a price several thousand dollars below hybrids, plug-ins and EVs. |
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Supply Low, Demand High for Used Cars
Keywords: Vehicles-Used
Certainties include death, taxes and aging cars losing residual values. But lately some people aren't so sure about the latter.
Automotive appraisers scratch their heads when they look at the high prices some used vehicles fetch these days on both the wholesale and retail markets. |
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Research Quick Hits
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Daily Sales Tip: Prospect During Off-Peak Hours
The time of day you make your prospecting calls can have a major impact on your success.
Prospecting early in the morning or late in the day can be very productive. Decision-makers often work during off-peak hours. Gatekeepers may not work during those times.
Take full advantage of these unguarded moments. Successful prospecting doesn't follow a 9 AM to 5 PM day. You must put in extra effort if you want to be successful. Calling prospects at unconventional times sends a clear message to the prospect. It says you're dedicated to your work, your company and your product.
Source: Sales consultant Paul S. Goldner
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Job Postings
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