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Google Helps Properties Search For New Sponsors
Keywords: Sponsorship Sales
Technology Giant Can Help Properties Create New Sponsorship Inventory and Access New Partners
Looking to promote its growing portfolio of products and services, Google Inc. is expanding its presence on the sponsorship scene.
As befitting the ever-evolving technology giant, Google's involvement in sponsorship takes a myriad of roles ranging from media-like partnerships on behalf of YouTube to serving as a source for sponsorship dollars.
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Got a question? Call the Member Benefits Helpline at 800-232-3131 or email memberbenefits@rab.com.
Tell Us About Your Ad Campaigns
If you are hosting a local event or promotion for any mass retailer including Walmart, Kohl's, J.C. Penney, Amazon, Best Buy, Toys "R" Us, Macy's, Walgreens or Target, we want to hear about it.
Please click the link below and send us an email. Be sure to include a brief summary and campaign highlights. Send your email to: retailpromotions@rab.com.
Digital: How Stations Make More Money
Every year brings new ideas for making money with digital. Next year will be no exception.
Join RAB's John Potter for this information-packed webinar, where you'll learn the hottest digital trends for 2012, predictions for the growth of digital advertising, and strategies your station can use to generate more revenue from this increasingly important source.
This presentation will be offered on Tuesday, December 6, at 3 PM (Central), and again on Thursday, December 8, at 10 AM (Central). For more information, click here.
Auto Radio Ads Have Greatest Influence Closest to Purchase
Category Update: Healthcare Companies
Baby Boomers: A Burgeoning Customer Market
On the Rise
More Consumers Dining Out on Sandwiches Boosts Category Growth
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Convenience Stores Emphasize Community Service
Keywords: Charities | Convenience Stores
Giving back through community service efforts and charity donations is a positive force that keeps many retailers and suppliers of this industry moving ahead. On a regular basis, Convenience Store News highlights these philanthropic efforts. |
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What Stations Are Doing: LivingSocial Brings Its Daily Deals to Radio with Clear Channel Partnership
Keywords: Radio
Looking to cut through some of the clutter of the daily deal market, where more than 700 vendors now offer consumer coupons, Clear Channel Radio is connecting with LivingSocial. |
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Research Quick Hits
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Daily Sales Tip:
Make sure you read a public company's annual report before you call on them. With the easy access offered by the Internet, in less than 10 minutes you can have information that is relevant for your Client Needs Analysis.
Source: Brandeis C. Hall, RAB, BHall@rab.com, (972)753-6786)
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Job Postings
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