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For a Weekend, at Least, Retailers See Record Numbers
Keywords: Christmas
Spurred by aggressive promotions from retailers, American consumers opened their wallets over the holiday weekend in a way they had not since before the recession, setting records in sales and traffic.
The National Retail Federation said Sunday that spending per shopper surged 9.1 percent over last year -- the biggest increase since 2006 -- to an average of almost $400 a customer. In all, 6.6 percent more shoppers visited stores on the Thanksgiving weekend than last year. |
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Got a question? Call the Member Benefits Helpline at 800-232-3131 or email memberbenefits@rab.com.
Digital: How Stations Make More Money
Every year brings new ideas for making money with digital. Next year will be no exception.
Join RAB's Brandeis Hall for this information-packed webinar, where you'll learn the hottest digital trends for 2012, predictions for the growth of digital advertising, and strategies your station can use to generate more revenue from this increasingly important source.
This presentation will be offered on Tuesday, December 6, at 3 PM (Central), and again on Thursday, December 8, at 10 AM (Central). For more information, click here.
Tell Us About Your Ad Campaigns
If you are hosting a local event or promotion for any mass retailer including Walmart, Kohl's, J.C. Penney, Amazon, Best Buy, Toys "R" Us, Macy's, Walgreens or Target, we want to hear about it.
Please click the link below and send us an email. Be sure to include a brief summary and campaign highlights. Send your email to: retailpromotions@rab.com.
Auto Radio Ads Have Greatest Influence Closest to Purchase
Category Update: Healthcare Companies
Baby Boomers: A Burgeoning Customer Market
On the Rise
More Consumers Dining Out on Sandwiches Boosts Category Growth
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QSRs Shift Focus as Core Demo Struggles with Economic Woes
Keywords: Fast Food
As its core demographic -- young males -- has been struggling with unemployment and underemployment, quick-service restaurants (QSRs) are changing their strategy.
Fast-food restaurants like McDonald's, Wendy's, and more recently, Burger King, have been targeting a broader audience in their national advertising, especially TV, in an effort to appeal to as many different people as possible and boost sales, according to a report by Advertising Age. |
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Grocery Shoppers Increasing Spend, but Want More Value and Service
Keywords: Supermarkets
Despite recent economic turmoil, a majority (82 percent) of consumers are spending the same amount or more money on groceries in the last three months (August through October) than they did in the three months before, but they are expecting more value and service from retailers when they do so, according to a recent study from Coinstar, Inc. |
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Research Quick Hits
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Daily Sales Tip: Determinants of Campaign Success
When it comes down to it, three primary variables determine the effectiveness of a media campaign:
* The appropriateness of the station or programs
* The schedule (impact, domination and frequency)
* The message (compelling copy/presentation that sells)
If the station or program does not reach a desired potential clientele, chances are the schedule or message will not matter. If the schedule is not designed for impact, domination and frequency, the message will not be heard enough to make a meaningful difference.
And finally, if the commercial message does not influence buying behavior, the campaign will not succeed.
Source: Michael Guld, President of The Guld Resource Group
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Job Postings
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