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Getting in Tune with Millennials and Radio
Keywords: Radio | Generation Y Market
"Video Killed the Radio Star" wasn't just a New Wave hit; the song accurately predicted a day when MTV would eat radio's lunch and drink its milkshake.
Today, MTV's programming has largely migrated to reality and scripted-ish content. But radio has a litany of new foes, including the iPod, YouTube, satellite radio, and streaming-music sites like Pandora and Spotify. It's true that competitors' on-demand programming and limited (or no) commercial interruptions create new and disruptive challenges for the medium. But radio survived the MTV juggernaut, and it's doing its level best to prove the modern-day Cassandras wrong, as well. |
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Study Highlights the Power of Radio
Keywords: Radio
According to a study by Ipsos OTX MediaCT in partnership with Katz Marketing Solutions, people who are exposed to radio ad campaigns demonstrate high levels of engagement with brands at all stages of the purchase funnel, and particularly across metrics such as brand affinity and advocacy. |
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AM/FM Radio Ranks as the Leading Tool for Music Discovery
Keywords: Radio | Recorded Music
Music business association NARM and leading market research company The NPD Group recently released findings of a joint study that examined the ways consumers discover new music.
The report indicates that while music discovery is still vital to the industry, it applies differently to various consumer groups, and it has changed significantly since the organizations last studied the topic in 2007, as television and social media and other digital services have emerged as major influencers. |
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Research Quick Hits
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Daily Sales Tip: Using Your Time Wisely
The harder you work, the luckier you get. There's no getting around it; it takes effort to get lucky. Tiny pieces of luck seep into every small step you take toward your goal. Put all those steps together, and you've got your lucky break!
Luck is created by increasing the frequency of those activities that are most likely to lead to success. For instance, a salesperson who calls on 10 people is going to be luckier in terms of finding a viable prospect than a salesperson who calls on just two people.
One way to help increase your activity level is with something I call the "Time Management Test." It's really very simple: Starting on Monday, keep a journal of what you're doing every hour that you're working. If you start at 9:00, stop work at 9:55 and record what your last hour's activity has been. Do the same thing at the end of each hour throughout the day.
On Friday, compare that week's activity and productivity to the week before. I guarantee you will have accomplished more during your journal-keeping week. It's a proactive way to think about how you can work more efficiently, and you'll automatically start allocating your time more wisely.
Source: Sales consultant/author Barry Farber
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