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Local Online Audio Streaming Revenue to Double Next Year
Keywords: New Media
Borrell Associates is projecting local online audio streaming revenues will grow from $260 million this year to $540 million next year, an increase of 107%, in a new industry paper called "Budgeting for 2012: Local Online Advertising Forecasts and Key Growth Opportunities." |
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Got a question? Call the Member Benefits Helpline at 800-232-3131 or email memberbenefits@rab.com.
Sell More Digital
Every year brings new ideas for making money with digital. Next year will be no exception.
Join RAB's Brandeis Hall for this information-packed webinar, where you'll learn the hottest digital trends for 2012, predictions for the growth of digital advertising, and strategies your station can use to generate more revenue from this increasingly important source.
This presentation will be offered on Tuesday, December 6, at 3 PM (Central), and again on Thursday, December 8, at 10 AM (Central). For more information, click here.
Tell Us About Your Ad Campaigns
If you are hosting a local event or promotion for any mass retailer including Walmart, Kohl's, J.C. Penney, Amazon, Best Buy, Toys "R" Us, Macy's, Walgreens or Target, we want to hear about it.
Please click the link below and send us an email. Be sure to include a brief summary and campaign highlights. Send your email to: retailpromotions@rab.com.
Auto Radio Ads Have Greatest Influence Closest to Purchase
Category Update: Healthcare Companies
Baby Boomers: A Burgeoning Customer Market
On the Rise
More Consumers Dining Out on Sandwiches Boosts Category Growth
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Facebook Launches Program to Help Small Businesses With Their Pages and Ads
Keywords: Social Media | Small Business
200,000 Small Businesses Will Get a $50 Ad Credit, Starting in January
Facebook recently launched a small business education program, looking to show businesses how to optimize their individual pages and to use its self-serve ad platform to effectively target customers. |
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QR Mania: Mobile Codes in Magazines Rise 228%
Keywords: Mobile Advertising | Magazines
This is not an optical illusion. There really are black squares and tiny colored triangles dancing before your eyes as you thumb through recent magazine issues. According to a survey of the top 100 magazines in the U.S. by circulation from Nellymoser, the number of "mobile action codes" rose from 88 in January issues to 507 in September issues. |
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Research Quick Hits
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Daily Sales Tip: Work For Yourself
As a salesperson you are responsible for meeting all components of your goal: on-air, digital, and off-air. Undoubtedly your sales manager is responsible for achieving revenue goals for each.
When you achieve your goals, you work for yourself. When you miss, you work for the sales manager. Work for yourself and enjoy your freedom.
Source: John Potter, VP/Training, RAB
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Job Postings
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