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Grocers Try New Tactics to Help Feed the Hungry
Keywords: Charities
Grocers that help customers feed the hungry are trying some new ways to stretch charity dollars this holiday season.
Publix and Winn-Dixie have ditched those prepackaged bags destined for food banks. Sweetbay Supermarket packaged theirs in a $10 box that's delivered to a food bank or taken by customers to donate. |
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Got a question? Call the Member Benefits Helpline at 800-232-3131 or email memberbenefits@rab.com.
"Sell More Digital" Webinar This Week!
Every year brings new ideas for making money with digital. Next year will be no exception.
Join RAB's Brandeis Hall for this information-packed webinar, where you'll learn the hottest digital trends for 2012, predictions for the growth of digital advertising, and strategies your station can use to generate more revenue from this increasingly important source.
This presentation will be offered tomorrow at 3 PM (Central), and again on Thursday at 10 AM (Central). For more information, click here.
Tell Us About Your Ad Campaigns
If you are hosting a local event or promotion for any mass retailer including Walmart, Kohl's, J.C. Penney, Amazon, Best Buy, Toys "R" Us, Macy's, Walgreens or Target, we want to hear about it.
Please click the link below and send us an email. Be sure to include a brief summary and campaign highlights. Send your email to: retailpromotions@rab.com.
Auto Radio Ads Have Greatest Influence Closest to Purchase
Category Update: Healthcare Companies
Baby Boomers: A Burgeoning Customer Market
On the Rise
More Consumers Dining Out on Sandwiches Boosts Category Growth
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Hamilton Beach Bows First Ads Since '09
Keywords: Co-op Advertising
Appliance maker Hamilton Beach is launching three new household products -- a new line of irons, a new coffeemaker, and an updated cooker -- with a new ad campaign comprising three TV commercials.
The effort, via Darling Agency, New York, is the Richmond, Virginia company's first new advertising in two years. It is set to break pre-Christmas. |
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What Stations Are Doing: Watermark Raises Big Money For Medical Center
Keywords: Radio
A big congratulations to everyone at WSUL and WVOS in upstate New York. Recently, Watermark Communications General Manager Helena Manzione presented a $60,000 check to the Catskill Regional Medical Center. That amount represents 100% of the proceeds pledged and collected from last year's 2011 WSUL/WVOS Annual Heart-A-Thon that took place February 26. |
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Research Quick Hits
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Daily Sales Tip:
Join trade and industry associations for great integrated sales sources and leads.
For example, the Network of Executive Women is an organization of professional women in the retail and Consumer Products industry. Their mission is "To attract, retain and advance women in the consumer products and retail industry through education, leadership and business development." Membership is open to people within the consumer products and retail industry at the Management/Professional & Executive/Senior Management levels, and media. You'll find them at networkofexecutivewomen.com.
Source: Brandeis C. Hall, RAB, BHall@rab.com, (972)753-6786
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Job Postings
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