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December Emerging as Best Month for New Car Purchases
Keywords: Autos-New Domestic | Autos-New Imported
December ranked among the top new car sales months in each of the last two years, and there's plenty of reason to believe that the trend will continue this year, says Edmunds.com, the popular online resource for automotive information.
Last year, December ranked as the highest sales month with 1,145,079 total units sold. The result came just one year after December was the second best sales month of 2009. |
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Got a question? Call the Member Benefits Helpline at 800-232-3131 or email memberbenefits@rab.com.
Deep-Dive Selling: Contemporary Approaches to Big Dollars
Decisions on where to place the Big Dollars are made by Chief Marketing Officers, Brand Managers, and Agency Account Executives.
To reach the serious decision-makers and build an integrated campaign worthy of the Big Dollars, you must expand your relationships vertically within marketing and agency organizations.
During this webinar, you'll learn how to identify key corporate decision-makers representing the most lucrative business categories, and how to craft CNA questions that most appeal to them.
This webinar will be offered on Tuesday, December 13, at 3 PM (Central), and again on Wednesday, December 14, at 10 AM (Central). For more information, click here.
Tell Us About Your Ad Campaigns
If you are hosting a local event or promotion for any mass retailer including Walmart, Kohl's, J.C. Penney, Amazon, Best Buy, Toys "R" Us, Macy's, Walgreens or Target, we want to hear about it.
Please click the link below and send us an email. Be sure to include a brief summary and campaign highlights. Send your email to: retailpromotions@rab.com.
Sponsor Perspective: The Attributes of a Good Property
Power and Sailboat Sales Rebounded in 2012
Low Viewability Impacts CTR, Rich Media Mobile Campaigns Engage Consumers
Staff Remains a Key Driver of Satisfaction Among Home Improvement Retailers
Marketers Shouldn't Dominate Charities
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Americans Embrace SUVs Again
Keywords: Truck Dealers | Automotive
The sport-utility vehicle is making a comeback.
After being largely shunned during the recession, high-riding SUVs and workhorse pickups are regaining favor as U.S. consumers grow more confident and fuel prices remain below the $4 a gallon level that triggered a shift away from larger vehicles. |
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Longer Loans Return to Help Boost Sales
Keywords: Auto Loans
The long loans that were used to goose car sales a few years ago are back.
Finance managers say auto lenders are promoting loan terms of 72 months and even 84 months, as they did just before the credit markets crashed in late 2008. |
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Research Quick Hits
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Daily Sales Tip: Do Not Interrupt
Frequently interrupting customers when they are speaking sends a negative message. It's usually done for one of these reasons:
-- The other person said something that energized you and you just couldn't wait to contribute your idea.
-- You disagreed with the customer and were so angry or disturbed by his/her position that you felt compelled to state your own.
-- You felt the customer was being long-winded, and you were too impatient to allow him/her to finish.
None of these are valid reasons to interrupt a customer. Whatever you gain by getting your two cents in prematurely, you may lose from a relationship perspective.
You may be making a valid point, but your customer may not appreciate your delivery method.
Source: Adapted from Results Through Relationships, by Joe Takash
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Job Postings
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