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One in Three Online Consumers to Use a Tablet by 2014
Keywords: Consumer Electronics | Internet
Tablet devices, in their current incarnation, have only been available for a couple years, but the iPad has propelled them to rapid increases in ownership and usage.
eMarketer estimates that by the end of 2011, 33.7 million Americans will use a tablet device at least monthly -- a rise of 158.6% over last year, the year the iPad was released. |
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Got a question? Call the Member Benefits Helpline at 800-232-3131 or email memberbenefits@rab.com.
Deep-Dive Selling: Contemporary Approaches to Big Dollars
Decisions on where to place the Big Dollars are made by Chief Marketing Officers, Brand Managers, and Agency Account Executives.
To reach the serious decision-makers and build an integrated campaign worthy of the Big Dollars, you must expand your relationships vertically within marketing and agency organizations.
During this webinar, you'll learn how to identify key corporate decision-makers representing the most lucrative business categories, and how to craft CNA questions that most appeal to them.
This webinar will be offered on Tuesday, December 13, at 3 PM (Central), and again on Wednesday, December 14, at 10 AM (Central). For more information, click here.
Tell Us About Your Ad Campaigns
If you are hosting a local event or promotion for any mass retailer including Walmart, Kohl's, J.C. Penney, Amazon, Best Buy, Toys "R" Us, Macy's, Walgreens or Target, we want to hear about it.
Please click the link below and send us an email. Be sure to include a brief summary and campaign highlights. Send your email to: retailpromotions@rab.com.
Auto Radio Ads Have Greatest Influence Closest to Purchase
Category Update: Healthcare Companies
Baby Boomers: A Burgeoning Customer Market
On the Rise
More Consumers Dining Out on Sandwiches Boosts Category Growth
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Search to Lead U.S. Mobile Ad Revenues of $2.35 Billion in 2012
Keywords: Mobile Advertising
Just as search has dominated marketing plans and spending on the Web, it is poised for a repeat performance on mobile platforms, according to the latest projections from U.K. market researcher mobileSquared.
The company projects total mobile ad revenues of $2.35 billion in the U.S. for 2012, representing growth of 65% over the $1.42 billion of this year. |
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Small Businesses Like Facebook, Hate Groupon
Keywords: Social Media
One out of every four small business owners doesn't trust social media, according to a recent survey by iContact, an email and social media marketing company.
The reasons for the distrust ranged from businesses believing social media was "an enormous time commitment" to the belief that social networks benefit only those that can "manipulate the system." |
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Research Quick Hits
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Daily Sales Tip: Let's Do Lunch
We all talk about the importance of building relationships with advertisers, yet in our time-starved days relationship-building easily falls to the side. Advertisers will not buy us unless they trust us and believe we have their best interests at heart.
It takes time to build relationships by learning prospect's interests, perceptions, values, expectations, and personal goals. Waiting until it is time to close or negotiate is often too late.
To close more business, what should we do? Do lunch.
Source: John Potter, VP/Training, RAB
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Job Postings
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