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Aluminum Can Industry Collects Over 3 Million Cans, Raises Nearly $75,000 for Charities
Keywords: Charities | Environmental
As the nation celebrated America Recycles Day, the aluminum beverage can industry announced it had collected and recycled more than 3 million cans and raised nearly $75,000 for local charities across the country, according to the Can Manufacturers Institute (CMI). |
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Got a question? Call the Member Benefits Helpline at 800-232-3131 or email memberbenefits@rab.com.
Deep-Dive Selling: Contemporary Approaches to Big Dollars
Decisions on where to place the Big Dollars are made by Chief Marketing Officers, Brand Managers, and Agency Account Executives.
To reach the serious decision-makers and build an integrated campaign worthy of the Big Dollars, you must expand your relationships vertically within marketing and agency organizations.
During this webinar, you'll learn how to identify key corporate decision-makers representing the most lucrative business categories, and how to craft CNA questions that most appeal to them.
This webinar will be offered twice this week -- tomorrow at 3 PM (Central), and again on Wednesday at 10 AM (Central). For more information, click here.
Tell Us About Your Ad Campaigns
If you are hosting a local event or promotion for any mass retailer including Walmart, Kohl's, J.C. Penney, Amazon, Best Buy, Toys "R" Us, Macy's, Walgreens or Target, we want to hear about it.
Please click the link below and send us an email. Be sure to include a brief summary and campaign highlights. Send your email to: retailpromotions@rab.com.
Auto Radio Ads Have Greatest Influence Closest to Purchase
Category Update: Healthcare Companies
Baby Boomers: A Burgeoning Customer Market
On the Rise
More Consumers Dining Out on Sandwiches Boosts Category Growth
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Restaurant Industry Donates $3 Billion Annually
Keywords: Restaurants | Charities
As part of its ongoing campaign to tell the story of America's restaurants, the National Restaurant Association has unveiled its latest "America Works Here" advertisement highlighting the industry's commitment to local communities through charitable giving. |
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What Stations Are Doing: Food Donations Grow For Saga's 'Combat Hunger'
Keywords: Radio
How about some high-fives for Saga's Des Moines, Iowa Group. KSTZ's community program entitled "Combat Hunger" was able to bring in over 200,000 pounds of food from listeners for the Food Bank of Iowa. The community event is now in its 21st year. The 206,000 pounds of food is a 5% increase over last year. |
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Research Quick Hits
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Daily Sales Tip:
Are you looking for a way to add tremendous value to a program for a health care, pharmaceuticals or financial services client -- without significantly increasing the cost?
Get the most out of any educational seminar that you produce as part of a program or event by videotaping it, then making it available via streaming video as a virtual seminar that can reach a much wider audience.
You can also sell the pre-roll and player sponsorship to compatible brands for extra revenue.
Source: Brandeis C. Hall, RAB, BHall@rab.com, (972)753-6786
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Job Postings
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