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What's Hot This Season for Gifts? Retro and Quirky
Keywords: Christmas
Jewelry sales are up, but so are book sales. Superhero footie pajamas and racy lingerie are also big sellers, at least for certain demographics.
It's going to be a very merry -- if not mystifying -- Christmas when it comes to often-discretionary gift buying this year. |
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Got a question? Call the Member Benefits Helpline at 800-232-3131 or email memberbenefits@rab.com.
Deep-Dive Selling: Contemporary Approaches to Big Dollars
Decisions on where to place the Big Dollars are made by Chief Marketing Officers, Brand Managers, and Agency Account Executives.
To reach the serious decision-makers and build an integrated campaign worthy of the Big Dollars, you must expand your relationships vertically within marketing and agency organizations.
During this webinar, you'll learn how to identify key corporate decision-makers representing the most lucrative business categories, and how to craft CNA questions that most appeal to them.
This webinar will be offered twice this week -- today at 3 PM (Central), and again on Wednesday at 10 AM (Central). For more information, click here.
Tell Us About Your Ad Campaigns
If you are hosting a local event or promotion for any mass retailer including Walmart, Kohl's, J.C. Penney, Amazon, Best Buy, Toys "R" Us, Macy's, Walgreens or Target, we want to hear about it.
Please click the link below and send us an email. Be sure to include a brief summary and campaign highlights. Send your email to: retailpromotions@rab.com.
Auto Radio Ads Have Greatest Influence Closest to Purchase
Category Update: Healthcare Companies
Baby Boomers: A Burgeoning Customer Market
On the Rise
More Consumers Dining Out on Sandwiches Boosts Category Growth
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Dentists Turn to Marketing After Getting Brush-Off from Patients
Keywords: Dentists
For a quarter-century, Dr. Terry Vines built his Redlands, Calif., dental practice the old-fashioned way: one mouth at a time.
Vines sponsored youth soccer teams. He renovated historic buildings around town to build good will. He turned his waiting room into a cozy nook with soft chairs and a big-screen TV. |
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Indian Casinos Target Las Vegas-Style Features
Keywords: Casinos/Lotteries
Casinos on American Indian reservations have blossomed into a $26 billion-a-year industry scattered across the nation. And, as they've grown in number and revenue, they've also added resort-level amenities.
Although tribal gaming has matured since the mid-1970s, when tribes in Florida and California first introduced bingo halls, the industry remains positioned as regional entertainment, competing among themselves rather than challenging Las Vegas as the nation's premier gaming destination. |
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Research Quick Hits
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Daily Sales Tip: Start a Job Immediately
Here's a great way to show a prospect, right off the bat, how it'll feel to work together:
Four companies were given the chance to bid for a large account.
The last group walked in and won the account by saying:
"We can give you the Dance of a Thousand Slides (like the others), but you have a choice.
"You can pretend you already hired us, and for the next two hours we can start brainstorming on your account.
"If you hire us, you've received two hours of free consultation...and if you don't, you've still had two hours free."
The group's approach proved to the prospects they were flexible and able to think on their feet.
Source: Sales presentation expert/author Patricia Fripp
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Job Postings
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