Thursday, December 15, 2011 | Edited by Daniel Moores
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Breakfast Opportunities Increasing for Quick-Service Providers
Keywords: Fast Food | Restaurants

Consumers want morning meal options that are healthful and convenient, a market research report said this week.

The breakfast daypart has been growing steadily in recent years and now accounts for about 12 percent of total restaurant industry sales, generating about $42 billion annually, according to the 2011 "Breakfast Consumer Trend Report" by Chicago-based Technomic Inc.
 


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Sponsor Perspective: The Attributes of a Good Property

Millennials Big Fans of Prepaid Cards, Payday Loans

Low Viewability Impacts CTR, Rich Media Mobile Campaigns Engage Consumers

Marketers Shouldn't Dominate Charities

Consumers Buck Headwinds, Binge on Big-Ticket Goods

 

Survey Says More Than 40% of Consumers Will Shop Last-Minute for Gifts
Keywords: Christmas

Survey data from PriceGrabber, an Experian company, said that many consumers will continue to hit the stores through the final days leading up to Christmas.

Results from PriceGrabber's fourth winter holiday shopping survey found that 41% of consumers plan to shop between Dec. 21 and Dec. 24 for holiday gifts.

 

E-Books, Shmee-Books: Readers Return to the Stores
Keywords: Book Stores

Facing economic gloom and competition from cheap e-readers, brick-and-mortar booksellers entered this holiday season with the humblest of expectations.

But the initial weeks of Christmas shopping, a boom time for the book business, have yielded surprisingly strong sales for many bookstores.

 

     

Research Quick Hits


Daily Sales Tip: Create Positive Emotional Experiences

Learn to make dealing with you fun, relaxing, and rewarding.

You always want to leave your customers and prospects thinking about you and remembering you positively, so it is imperative that you find ways to create positive emotional experiences for your customers.

The key is to focus on the little things. Remember birthdays, send handwritten notes, do the unexpected. Just as an anchor is used to hold a ship in place against currents, wind, tide, and storm, positive emotional experiences anchor your relationships. They leave people wanting more of you.

Source: Jeb Blount, CEO of SalesGravy.com


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